Case : Kinepolis
The Kinepolis-strategy
Eddy Duquenne (CEO)
2008 -> 23 theaters
9 countries 35.4 million visitors
Turnover 605.5 million Eur
Adjusted profit 56.3 eur
Adjusted EBITDA 185.9 million eur
Very disciplined in compensating inflation
Strategy since 2008 -> company was overgenomen
Three strategic pillars :
1/ Best Cinema operator
• Budget Ownership
• Financial KPI's
• Customer Satisfaction
• People Satisfaction
• "Micro-manage to get macro-results"
Every year they start with profit planning (imagine that we have 5% less
customers, we want the same profit, so we adapt to have the same outcome, if
they don’t, they would have 12% less profits) You can’t raise prices more than
inflation
You have to work in a smarter way, learn how to adjust
Since 16 years they are working with this approach
“FILLING THE GAP”
They measure customer satisfaction and measure profits
Clean better and smarter as well
The Kinepolis-strategy
Eddy Duquenne (CEO)
2008 -> 23 theaters
9 countries 35.4 million visitors
Turnover 605.5 million Eur
Adjusted profit 56.3 eur
Adjusted EBITDA 185.9 million eur
Very disciplined in compensating inflation
Strategy since 2008 -> company was overgenomen
Three strategic pillars :
1/ Best Cinema operator
• Budget Ownership
• Financial KPI's
• Customer Satisfaction
• People Satisfaction
• "Micro-manage to get macro-results"
Every year they start with profit planning (imagine that we have 5% less
customers, we want the same profit, so we adapt to have the same outcome, if
they don’t, they would have 12% less profits) You can’t raise prices more than
inflation
You have to work in a smarter way, learn how to adjust
Since 16 years they are working with this approach
“FILLING THE GAP”
They measure customer satisfaction and measure profits
Clean better and smarter as well
