L2 BTEC (Unit 9) Learning Aim B
Primary Data - ANSWER obtained from customers themselves. Methods include interviews,
questionnaires, and focus groups.
Secondary Data - ANSWER Published information that already exists. This includes electoral
rolls, newspaper reports, and online.
Quantitative Data - ANSWER involves numbers.
Qualitative data - ANSWER explains why people hold certain views. Their opinions may be
found through interviews and focus groups.
Benchmarking - ANSWER A way of comparing one business with another on certain issues.
Internal Data - ANSWER Collected by the business itself.
External Data - ANSWER Data produced by someone other than the business.
Situational Analysis - ANSWER when a business looks at its own position in the market and
assesses how it could be affected by trends and developments.
S in SWOT - ANSWER Strengths - things the company does well
W in SWOT - ANSWER Weaknesses- things the company does not do well
O in SWOT - ANSWER Opportunities- conditions in the external environment that favor
strengths
T in SWOT - ANSWER Threats - must guard against them.
P in PESTLE - ANSWER political - change of government or new policies
E in PESTLE - ANSWER Economic - inflation or tax changes that affect consumer spending
S in PESTLE - ANSWER Social - such as changing lifestyles and issues which concern the
public
T in PESTLE - ANSWER Technological - Wi-Fi, computers and smartphones.
E in PESTLE - ANSWER Environmental - laws regulating waste disposal and global warming
issues
L in PESTLE - ANSWER Legal - employment, safety, food-handling legislation
Primary Data - ANSWER obtained from customers themselves. Methods include interviews,
questionnaires, and focus groups.
Secondary Data - ANSWER Published information that already exists. This includes electoral
rolls, newspaper reports, and online.
Quantitative Data - ANSWER involves numbers.
Qualitative data - ANSWER explains why people hold certain views. Their opinions may be
found through interviews and focus groups.
Benchmarking - ANSWER A way of comparing one business with another on certain issues.
Internal Data - ANSWER Collected by the business itself.
External Data - ANSWER Data produced by someone other than the business.
Situational Analysis - ANSWER when a business looks at its own position in the market and
assesses how it could be affected by trends and developments.
S in SWOT - ANSWER Strengths - things the company does well
W in SWOT - ANSWER Weaknesses- things the company does not do well
O in SWOT - ANSWER Opportunities- conditions in the external environment that favor
strengths
T in SWOT - ANSWER Threats - must guard against them.
P in PESTLE - ANSWER political - change of government or new policies
E in PESTLE - ANSWER Economic - inflation or tax changes that affect consumer spending
S in PESTLE - ANSWER Social - such as changing lifestyles and issues which concern the
public
T in PESTLE - ANSWER Technological - Wi-Fi, computers and smartphones.
E in PESTLE - ANSWER Environmental - laws regulating waste disposal and global warming
issues
L in PESTLE - ANSWER Legal - employment, safety, food-handling legislation
