HSC INFORMATION TECHNOLOGY CHAPTER 2

Prof. MISS AAFREEN SHAIKH
CHHATRAPATI SHIVAJI JR SCI COLLEGE JALGAON


2. INTRODUCTION TO SEO
(SEARCH ENGINE OPTIMIZATION)
Index:-
 Definition of SEO
 Types of SEO
 Techniques of SEO
 SEO-Page content
 SEO- Keywords
 SEO-Social Book marking
 SEO-SMO
From:
MISS AAFREEN SHAIKH (IT Teacher)
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Mb No.7666337605
CHHATRAPATI SHIVAJI JR SCI COLLEGE
JALGAON

, Prof. MISS AAFREEN SHAIKH
CHHATRAPATI SHIVAJI JR SCI COLLEGE JALGAON

2.1 WHAT IS SEO?

 Search Engine is an online program or software that helps users to search for
information on world wide web. Ex. Google, Yahoo and Bing
 SEO stands for Search Engine Optimization.
❖ SEO is a technique used for: designing and developing a website be to rank high in
search engine results.
❖ It is a subset of search engine marketing.
❖ SEO is useful in increasing the number of visitors to a website.




https://www.google.com/




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, Prof. MISS AAFREEN SHAIKH
CHHATRAPATI SHIVAJI JR SCI COLLEGE JALGAON

IMPORTANCE OF SEO
 Increase Visibility and Rankings


 Increase Web Traffic


 Creating a Better Visitor Experience


 SEO Promotes Better Cost Management→ lowers advertising costs.


 SEO Encourages Local Users to Visit the Physical Store After the Search


 SEO Increases Your Followers on Social Media


 SEO Takes You Ahead of the Competition

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