Chapter 2: Consumer Well-Being
• - Explores the ethics of marketing and
consumer rights.
• - Transformative Consumer Research (TCR)
addresses consumer issues like addiction.
• - Social marketing promotes societal well-
being, e.g., campaigns to reduce smoking.
• - Example: TOMS shoes' 'One for One' model
connects purchase to a cause.
• - Explores the ethics of marketing and
consumer rights.
• - Transformative Consumer Research (TCR)
addresses consumer issues like addiction.
• - Social marketing promotes societal well-
being, e.g., campaigns to reduce smoking.
• - Example: TOMS shoes' 'One for One' model
connects purchase to a cause.
