Marketing CAP Questions With All Correct Answers
Which of the following is an overall goal of the promotional mix? correct
answer -to persuade customers to buy
Which of the following statements best defines the term promotional mix?
correct answer -the way in which businesses combine promotional methods
Any paid form of nonpersonal presentation of ideas, images, goods, or services
is known as correct answer -advertising
VISA promotes its services on other companies' websites. These promotions
are examples of correct answer -advertising
Which of the following is an example of personal selling? correct answer -a
financial planner discusses retirement plans with a group of employees
Which of the following is an advantage of personal selling over advertising in
the promotional mix? correct answer -immediate feedback
On a per contact basis, which of the following elements of the promotional mix
is most expensive? correct answer -personal selling
Which of the following characteristics is shared by advertising and publicity?
correct answer -is impersonal
Which of the following is an example of publicity? correct answer -An
author appears on a talk show to discuss his/her new book
Which element of the promotional mix is being used by a business that builds
a display to show a new line of products? correct answer -sales promotion
Contests, samples, and coupons are all examples of correct answer -sales
promotion
Cookie's Palace, a new boutique for children, wanted to attract more
customers. The manager planned a puppet show, a new window display, and
Which of the following is an overall goal of the promotional mix? correct
answer -to persuade customers to buy
Which of the following statements best defines the term promotional mix?
correct answer -the way in which businesses combine promotional methods
Any paid form of nonpersonal presentation of ideas, images, goods, or services
is known as correct answer -advertising
VISA promotes its services on other companies' websites. These promotions
are examples of correct answer -advertising
Which of the following is an example of personal selling? correct answer -a
financial planner discusses retirement plans with a group of employees
Which of the following is an advantage of personal selling over advertising in
the promotional mix? correct answer -immediate feedback
On a per contact basis, which of the following elements of the promotional mix
is most expensive? correct answer -personal selling
Which of the following characteristics is shared by advertising and publicity?
correct answer -is impersonal
Which of the following is an example of publicity? correct answer -An
author appears on a talk show to discuss his/her new book
Which element of the promotional mix is being used by a business that builds
a display to show a new line of products? correct answer -sales promotion
Contests, samples, and coupons are all examples of correct answer -sales
promotion
Cookie's Palace, a new boutique for children, wanted to attract more
customers. The manager planned a puppet show, a new window display, and
