BUS203 Principles of Marketing - Final Credit
Exam SET 1 Saylor Academy BUS203 Principles
of Marketing - Final Credit Exam Latest Update
2025-2026 Exam 65 Questions with 100% Verified
Correct Answers Guaranteed A+
A company that chooses to market its products through Amazon because of their one-
day-delivery feature is using which of the
following channel selection factors?
a. Vertical marketplace
b. Horizontal marketplace relationships
c. Channel partner capability
d. Competing product's channel - CORRECT ANSWER: Channel partner capability
A company wrote 25 specific questions that were used in a focus group with repeat
customers to learn about the product features
their customers value most. This scenario represents which stage of the research
process?
a. Data classification (WRONG)
b. Data collection
c. Audience analysis
d. Data compilation - CORRECT ANSWER: -
A local employment agency specializes in helping unemployed people find jobs in high-
tech companies. This is an example of a
company that uses which of the following demographic factors?
a. Education
b. Population around the university
c. Social class
,d. Income (WRONG) - CORRECT ANSWER: -
A primary aim of ethical business behavior is to do which of the following?
a. Empower employees
b. Protect employees
c. Increase public trust
d. Incorporate Corporate Social Responsibility - CORRECT ANSWER: Increase public
trust
Business-to-consumer marketers appeal to consumers as they work through the
decision-making process. In which stage of this
process does the consumer finally make a decision to either buy or not buy an offering?
a. Need analysis
b. Purchase decision
c. After shopping competition
d. After conducting research online - CORRECT ANSWER: Purchase decision
Denny and Pat have just opened a new restaurant that specializes in healthy cuisine. To
be successful, they know they must compete
with existing restaurant choices in the community, so they have budgeted to spend
more promotional dollars on advertising in local
newspapers, radio, and television to encourage customers' patronage. This scenario
represents which stage of the product life cycle?
a. Development and incubation
b. Growth
c. Introduction
d. New product development - CORRECT ANSWER: Introduction
Denny and Pat have just started a new food truck business. They plan to offer special
meal deals for discounted prices. They expect
, these discounted prices to bring in many new customers. By doing so, what kind of
objective are they setting for themselves in their
first quarter of business?
a. Increase sales
b. Increase profit
c. Increase income
d. Increase promotions - CORRECT ANSWER: Increase sales
Denny and Pat operate a food truck specializing in hot sandwiches. Recently, the cost
of avocados has increased. This cost change
requires Denny and Pat to increase the price of sandwiches that include avocados and
guacamole. This is an example of the effect of
which of the following on a company's pricing decisions?
a. Price skimming
b. Production cost
c. Price disruption
d. Product replacement - CORRECT ANSWER: Production cost
Developing an effective marketing plan begins with which of the following elements?
a. Value proposition (WRONG)
b. Serving customers
c. Mission Statement
d. Marketing research - CORRECT ANSWER: -
For many people, tablets have become a useful tool in their personal and business
lives. The physical device is known as the core
product. Which of the following describes the services and accessories for these items?
a. Product line
b. Line extension (WRONG)
c. Augmented product
Exam SET 1 Saylor Academy BUS203 Principles
of Marketing - Final Credit Exam Latest Update
2025-2026 Exam 65 Questions with 100% Verified
Correct Answers Guaranteed A+
A company that chooses to market its products through Amazon because of their one-
day-delivery feature is using which of the
following channel selection factors?
a. Vertical marketplace
b. Horizontal marketplace relationships
c. Channel partner capability
d. Competing product's channel - CORRECT ANSWER: Channel partner capability
A company wrote 25 specific questions that were used in a focus group with repeat
customers to learn about the product features
their customers value most. This scenario represents which stage of the research
process?
a. Data classification (WRONG)
b. Data collection
c. Audience analysis
d. Data compilation - CORRECT ANSWER: -
A local employment agency specializes in helping unemployed people find jobs in high-
tech companies. This is an example of a
company that uses which of the following demographic factors?
a. Education
b. Population around the university
c. Social class
,d. Income (WRONG) - CORRECT ANSWER: -
A primary aim of ethical business behavior is to do which of the following?
a. Empower employees
b. Protect employees
c. Increase public trust
d. Incorporate Corporate Social Responsibility - CORRECT ANSWER: Increase public
trust
Business-to-consumer marketers appeal to consumers as they work through the
decision-making process. In which stage of this
process does the consumer finally make a decision to either buy or not buy an offering?
a. Need analysis
b. Purchase decision
c. After shopping competition
d. After conducting research online - CORRECT ANSWER: Purchase decision
Denny and Pat have just opened a new restaurant that specializes in healthy cuisine. To
be successful, they know they must compete
with existing restaurant choices in the community, so they have budgeted to spend
more promotional dollars on advertising in local
newspapers, radio, and television to encourage customers' patronage. This scenario
represents which stage of the product life cycle?
a. Development and incubation
b. Growth
c. Introduction
d. New product development - CORRECT ANSWER: Introduction
Denny and Pat have just started a new food truck business. They plan to offer special
meal deals for discounted prices. They expect
, these discounted prices to bring in many new customers. By doing so, what kind of
objective are they setting for themselves in their
first quarter of business?
a. Increase sales
b. Increase profit
c. Increase income
d. Increase promotions - CORRECT ANSWER: Increase sales
Denny and Pat operate a food truck specializing in hot sandwiches. Recently, the cost
of avocados has increased. This cost change
requires Denny and Pat to increase the price of sandwiches that include avocados and
guacamole. This is an example of the effect of
which of the following on a company's pricing decisions?
a. Price skimming
b. Production cost
c. Price disruption
d. Product replacement - CORRECT ANSWER: Production cost
Developing an effective marketing plan begins with which of the following elements?
a. Value proposition (WRONG)
b. Serving customers
c. Mission Statement
d. Marketing research - CORRECT ANSWER: -
For many people, tablets have become a useful tool in their personal and business
lives. The physical device is known as the core
product. Which of the following describes the services and accessories for these items?
a. Product line
b. Line extension (WRONG)
c. Augmented product
