PRSA APR Managing relationships (15).pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Man
PRSA APR Managing Relationships
Questions & Answers
1. Relationship
Answer A connection or association between entities and the central orga- nizing
principle of public relations scholarship.
Often described in terms of interactions, transactions, influence exchanges (persua-
sion) or shared communication between individuals or groups.
2. Consensus Building
Answer As a public relations practitioner, you may find yourself called to help
disputing parties come to a mutually acceptable solution. You can typically take the
following actions
• Identify and recruit appropriate representatives to participate in
• Guide participants to establish the agenda and process.
• Identify and analyze the problem with participants.
1/
1 of 23 12/16/2024, 5:37
,PRSA APR Managing relationships (15).pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Man
• Evaluate possible solutions.
• Direct the group through the decision-making process.
• Obtain finalization and unanimous approval of the solution.
3. Reputation management
Answer Systematic actions and messages designed to influ- ence what people in key
publics think about an organization.
4. Reputation
Answer The sum of what others say or think about you or your organization. It is
based on how you or your organization interacts with others (what you do or say)
and how they evaluate those actions.
5. A business' reputation is often built on what three pillars?
Answer (1) economic performance
(2) social responsiveness
(3) the ability to deliver outcomes to stakeholders.
6. Corporate reputation
2/
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,PRSA APR Managing relationships (15).pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Man
Answer Aggregate perceptions and interpretations of a compa- ny's past actions
and future prospects.
7. What are the two concepts sometimes used as synonyms that reputation
differs from?
Answer Image and brand.
8. Image refers to what?
Answer Characteristics you or your organization present
9. What is the legal term for brand?
Answer Trademark
10. The ExcellenceTheory of Public Relations
Answer • Participatory rather than author- itative cultures
• Symmetrical system of internal communication
• Organic rather than mechanical structures
• Intentional efforts to equalize opportunities for men and women,
• High job satisfaction among employees.
3/
3 of 23 12/16/2024, 5:37
PRSA APR Managing Relationships
Questions & Answers
1. Relationship
Answer A connection or association between entities and the central orga- nizing
principle of public relations scholarship.
Often described in terms of interactions, transactions, influence exchanges (persua-
sion) or shared communication between individuals or groups.
2. Consensus Building
Answer As a public relations practitioner, you may find yourself called to help
disputing parties come to a mutually acceptable solution. You can typically take the
following actions
• Identify and recruit appropriate representatives to participate in
• Guide participants to establish the agenda and process.
• Identify and analyze the problem with participants.
1/
1 of 23 12/16/2024, 5:37
,PRSA APR Managing relationships (15).pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Man
• Evaluate possible solutions.
• Direct the group through the decision-making process.
• Obtain finalization and unanimous approval of the solution.
3. Reputation management
Answer Systematic actions and messages designed to influ- ence what people in key
publics think about an organization.
4. Reputation
Answer The sum of what others say or think about you or your organization. It is
based on how you or your organization interacts with others (what you do or say)
and how they evaluate those actions.
5. A business' reputation is often built on what three pillars?
Answer (1) economic performance
(2) social responsiveness
(3) the ability to deliver outcomes to stakeholders.
6. Corporate reputation
2/
2 of 23 12/16/2024, 5:37
,PRSA APR Managing relationships (15).pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Man
Answer Aggregate perceptions and interpretations of a compa- ny's past actions
and future prospects.
7. What are the two concepts sometimes used as synonyms that reputation
differs from?
Answer Image and brand.
8. Image refers to what?
Answer Characteristics you or your organization present
9. What is the legal term for brand?
Answer Trademark
10. The ExcellenceTheory of Public Relations
Answer • Participatory rather than author- itative cultures
• Symmetrical system of internal communication
• Organic rather than mechanical structures
• Intentional efforts to equalize opportunities for men and women,
• High job satisfaction among employees.
3/
3 of 23 12/16/2024, 5:37
