PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
PRSA APR Test Questions & Answers
1. What group developed the Certificate in Principles of Public Relations, and
when was it launched?
Answer Universal Accreditation Board in 2014
2. Through what organization is it required that you take the computer-based
Examination?
Answer Prometric Testing Center
3. What does the term KSAs mean?
Answer knowledge, skills, abilities
4. Approximately how many questions are there on the exam, and how long do
you have to take it?
Answer 100 questions and 2 hours
5. What types of questions are on the computer-based Examination?
1 of 36 12/16/2024, 5:37
,PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
Answer multiplechoice sometimes with more than one correct answer
6. Which textbook is listed as a resource guide in all sections of the study
guide?
Answer Effective Public Relations
7. What abbreviation is used for the four-step process in the study guide?
Answer -
RPIE
8. How is goodwill defined in the study guide?
Answer value of the intangible assets ofa business
9. What is grassroots organizing?
Answer creating social change among average people
10. What is reputation management?
Answer systematic actions and messages de-signed to influence what people
think about an organization
2 of 36 12/16/2024, 5:37
,PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
11. Which type of research should typically be conducted first if available,
especially if there is a tight deadline?
Answer secondary
12. What area do many people want to skip to without following all of the stepsas
described in RPIE? Often this is true with inexperienced practitioners whodon't
have a full grasp of public relations, but even experienced professionals
sometimes fall into this trap.
Answer tactics
13. What are the three general types of objectives as described in the study
guide?
Answer output, process, outcome
14. What step in the planning process addresses broad statements of being?-
Answer goals
3 of 36 12/16/2024, 5:37
,PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
15. What step in the planning process involves relatively short-term measuresof
what, how much, and when you want to achieve change?
Answer objectives
16. What step in the planning process provides a road map and typically
includes action verbs?
Answer strategies
17. When writing good objectives, what three areas should you initially con-
sider as potential outcomes?
Answer awareness, opinion, action
18. According to the study guide contributors and the instructor, what is one
area in public relations planning that must always be considered early in the
process? However, it is often overlooked in the beginning stages.
Answer budget
19. What are the two general formats for public relations plans?
Answer grid andparagraph
4 of 36 12/16/2024, 5:37
PRSA APR Test Questions & Answers
1. What group developed the Certificate in Principles of Public Relations, and
when was it launched?
Answer Universal Accreditation Board in 2014
2. Through what organization is it required that you take the computer-based
Examination?
Answer Prometric Testing Center
3. What does the term KSAs mean?
Answer knowledge, skills, abilities
4. Approximately how many questions are there on the exam, and how long do
you have to take it?
Answer 100 questions and 2 hours
5. What types of questions are on the computer-based Examination?
1 of 36 12/16/2024, 5:37
,PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
Answer multiplechoice sometimes with more than one correct answer
6. Which textbook is listed as a resource guide in all sections of the study
guide?
Answer Effective Public Relations
7. What abbreviation is used for the four-step process in the study guide?
Answer -
RPIE
8. How is goodwill defined in the study guide?
Answer value of the intangible assets ofa business
9. What is grassroots organizing?
Answer creating social change among average people
10. What is reputation management?
Answer systematic actions and messages de-signed to influence what people
think about an organization
2 of 36 12/16/2024, 5:37
,PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
11. Which type of research should typically be conducted first if available,
especially if there is a tight deadline?
Answer secondary
12. What area do many people want to skip to without following all of the stepsas
described in RPIE? Often this is true with inexperienced practitioners whodon't
have a full grasp of public relations, but even experienced professionals
sometimes fall into this trap.
Answer tactics
13. What are the three general types of objectives as described in the study
guide?
Answer output, process, outcome
14. What step in the planning process addresses broad statements of being?-
Answer goals
3 of 36 12/16/2024, 5:37
,PRSA APR Test q&a.pdf file:///C:/Users/HP/Desktop/New%20folder/PRSA%20APR%20Te
15. What step in the planning process involves relatively short-term measuresof
what, how much, and when you want to achieve change?
Answer objectives
16. What step in the planning process provides a road map and typically
includes action verbs?
Answer strategies
17. When writing good objectives, what three areas should you initially con-
sider as potential outcomes?
Answer awareness, opinion, action
18. According to the study guide contributors and the instructor, what is one
area in public relations planning that must always be considered early in the
process? However, it is often overlooked in the beginning stages.
Answer budget
19. What are the two general formats for public relations plans?
Answer grid andparagraph
4 of 36 12/16/2024, 5:37
