MNM3709 - STRATEGIC MARKETING
EXAM Q&A 100% SOLVED | GRADED A+
Different strategy levels in an organisation - ✔✔Corporate level ,Business
level functional level.
Corporate strategy - ✔✔Overall purpose and scope of the org, how value
can be added.
Business strategy - ✔✔How do we compete in this market relating to each
business unit and product line.
Functional strategy - ✔✔Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - ✔✔SBU's are distinct business units set up
to handle specific product lines
Environmental variables - ✔✔Demographic
International
Technological
1
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
,Legal/government
Social and cultural
Economic
Demographic environmental variables - ✔✔Age,race,sex,economic status,
level of education, income level and unemployment.
International environmental variables - ✔✔Political disposition in countries,
change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ✔✔Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ✔✔Replacing the traditional resume' with an
in-depth personal brand.
Economic variables - ✔✔Inflation.
2
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
, People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ✔✔Employment laws,international trade
regulations and restrictions and any other laws and regulations in a
country.
Growth share matrix - ✔✔a chart used to describe SBU's based on their
market growth and market share rates.
Dog - ✔✔SBU's with Low market growth, low market share
Cash cow - ✔✔SBU's with Low market growth,
High market share
Problem child - ✔✔SBU's with High market growth, low market share
Star - ✔✔SBU's with High market growth, high market share
Key barriers to entry - ✔✔Economies of scale.
Government policies.
Strong brand identity.
high switching costs
3
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
EXAM Q&A 100% SOLVED | GRADED A+
Different strategy levels in an organisation - ✔✔Corporate level ,Business
level functional level.
Corporate strategy - ✔✔Overall purpose and scope of the org, how value
can be added.
Business strategy - ✔✔How do we compete in this market relating to each
business unit and product line.
Functional strategy - ✔✔Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Strategic business unit (SBU) - ✔✔SBU's are distinct business units set up
to handle specific product lines
Environmental variables - ✔✔Demographic
International
Technological
1
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
,Legal/government
Social and cultural
Economic
Demographic environmental variables - ✔✔Age,race,sex,economic status,
level of education, income level and unemployment.
International environmental variables - ✔✔Political disposition in countries,
change in leadership or culture can increase/decrease economic
participation of the rest of the world.
Technical environmental variables - ✔✔Speed of change.
Regulating change.
Higher budgets.
Product adjustments versus high research investment.
Limitless innovation.
Social and cultural variables - ✔✔Replacing the traditional resume' with an
in-depth personal brand.
Economic variables - ✔✔Inflation.
2
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
, People saving less and borrowing more.(savings ratio)
Increase in debt.
Legal environmental variables - ✔✔Employment laws,international trade
regulations and restrictions and any other laws and regulations in a
country.
Growth share matrix - ✔✔a chart used to describe SBU's based on their
market growth and market share rates.
Dog - ✔✔SBU's with Low market growth, low market share
Cash cow - ✔✔SBU's with Low market growth,
High market share
Problem child - ✔✔SBU's with High market growth, low market share
Star - ✔✔SBU's with High market growth, high market share
Key barriers to entry - ✔✔Economies of scale.
Government policies.
Strong brand identity.
high switching costs
3
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
