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Each year your contacts database will decay, so to successfully cater to the needs and
interests of your contacts, what do you need to begin with? * - ANSWER>>The right
contacts in your database
Before emailing any contacts in your database, what question do you need to ask
yourself or your team? - ANSWER>>Do we have permission?
If you have an offer that's targeted towards your leads in your database and wouldn't
provide as much value to your customers, what could you segment by to send only to
your leads? * - ANSWER>>Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right
audience ____________ " - ANSWER>>at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of
them are having a clean and organized database and collecting the right information.
What is the third? * - ANSWER>>Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or
the context in which you were receiving it. It was a jarring experience for you. What
was this email not doing? - ANSWER>>Creating the right email by bringing content and
context together
When you take a specific action on a website around a certain topic, and an email is
triggered to you that follows up with additional educational content around that topic,
this is an example of sending the right email. (True or False?) * - ANSWER>>True
, What helps to ensure you deliver the right email to the right person? * -
ANSWER>>Segmentation
By adding the following copy to your email, what are you doing for your contacts?
"Thanks for subscribing to my blog. I'm thrilled to have you here! You'll be receiving
updates from me on how to send better emails on a monthly basis, but if you're looking
to update your email preferences, you can do so anytime here. Invite your team
members to subscribe because when we learn together, we grow together." * -
ANSWER>>Setting expectations
When sending the right email, there are three key things you'll need to understand:
why you are sending that email, your goal, and the value you're delivering to the
person on the other end of the send. This gives you the foundation to __________. * -
ANSWER>>set the right expectations with those receiving your email by setting an
appropriate and contextual goal and then pairing that with information that will provide
the most value
There are three key components to sending the right email. Two of the are the right
email and the right time. What is the third? * - ANSWER>>The right person
Having an understanding of what you're trying to achieve is the most important part of
creating high-performing emails. What theme does this correlate to? -
ANSWER>>Setting a goal
In the ____________ stage of the buyer's journey, the potential buyer has defined their
problem and is actively researching different solutions.* - ANSWER>>consideration
What are the two key actions to look at when optimizing each part of your email? -
ANSWER>>The open and the click
Words like "free" or "percent off" will not only trigger spam filters for your email, but
will also ___________. * - ANSWER>>not sound like the email is coming from a real
person