2️⃣
Strategies
Apple strategy
New strategy: simplicity: the CEO was not able to understand the differences of
the apple’s products
At the time of Steve Jobs Apple used to produce 30 types of PCs. This was way
too much and the CEO was not even able to understand the differences of the
apple’s products.
Steve Jobs initiate a strategy builded around simplicity, reducing the number of
PCs from 30 to just 1
He also decided to outsoar the production to Taiwan of China, that has lower
production costs.
Thanks to this very simple strategy Steve Jobs manage to save apple 30 years
ago giving apple the possibility to be the first company to reach 3 trillion market
cup. (this is the power of a good strategy)
Why steve Jobs was fired?
He decided to invest a lot of money in the LISA (a new pc), they expected to sell a
lot but in the end this product was a faliure. (the price was really high 10K, and it
was also way above average)
Also for this reason Apple decided to fire Stave Jobs
CEO (Scale) against Stave Jobs, the board supported the CEO and Steve was fired
After this Steve founded another company (Next)
What is a STRATEGY
The set of co-directed actions a firm takes to gain and sustain superior
performance relative to competitors
To performe a good strategy I need a set of steps that will help me reach an
objective (if there is only one step is not a strategy)
Strategies 1
, EX of strategy: I want to change my PC production from second class PCs to first
class PCs (to do this I also have to hire good PC engineer, and to other things) -
every step is related
Strategies is not just deciding what to do but also decide what not to do
(resources are limited and we have to use them in the best way) - strategy is also
about solving trade-offs
How can we develop in practice a strategy?
Good strategies consists in 3 steps:
Setting the strategic agenda:
Identify current strategy
Appraise performances
Analyzing the situation:
Diagnose performances
industry analysis
Analysis resources and capabilities
Formulating strategy and Implementing the strategy
guiding policy: address competitive challenge
Coherent actions: Implement firm’s guiding policy through strategy
implementation
Strategies 2
Strategies
Apple strategy
New strategy: simplicity: the CEO was not able to understand the differences of
the apple’s products
At the time of Steve Jobs Apple used to produce 30 types of PCs. This was way
too much and the CEO was not even able to understand the differences of the
apple’s products.
Steve Jobs initiate a strategy builded around simplicity, reducing the number of
PCs from 30 to just 1
He also decided to outsoar the production to Taiwan of China, that has lower
production costs.
Thanks to this very simple strategy Steve Jobs manage to save apple 30 years
ago giving apple the possibility to be the first company to reach 3 trillion market
cup. (this is the power of a good strategy)
Why steve Jobs was fired?
He decided to invest a lot of money in the LISA (a new pc), they expected to sell a
lot but in the end this product was a faliure. (the price was really high 10K, and it
was also way above average)
Also for this reason Apple decided to fire Stave Jobs
CEO (Scale) against Stave Jobs, the board supported the CEO and Steve was fired
After this Steve founded another company (Next)
What is a STRATEGY
The set of co-directed actions a firm takes to gain and sustain superior
performance relative to competitors
To performe a good strategy I need a set of steps that will help me reach an
objective (if there is only one step is not a strategy)
Strategies 1
, EX of strategy: I want to change my PC production from second class PCs to first
class PCs (to do this I also have to hire good PC engineer, and to other things) -
every step is related
Strategies is not just deciding what to do but also decide what not to do
(resources are limited and we have to use them in the best way) - strategy is also
about solving trade-offs
How can we develop in practice a strategy?
Good strategies consists in 3 steps:
Setting the strategic agenda:
Identify current strategy
Appraise performances
Analyzing the situation:
Diagnose performances
industry analysis
Analysis resources and capabilities
Formulating strategy and Implementing the strategy
guiding policy: address competitive challenge
Coherent actions: Implement firm’s guiding policy through strategy
implementation
Strategies 2
