Product name:
Premium Milk Tea
Slogan:
Life Good With Premium Tea
Introduction
Our company is provider of premium tea products specifically designed to cater to health-
conscious individuals and time saving. We understand the importance of enjoying a flavorful and
satisfying cup of tea without the added sugars or artificial sweeteners that can compromise a
healthy lifestyle.
At our company, we take great care in selecting the finest tea leaves, herbs, and botanicals to
create a diverse range of sugar-free tea blends. Our team of experts combines their extensive
knowledge and expertise to craft unique flavor profiles that appeal to a wide variety of tastes and
preferences.
, Vision
Sustainable world with high standard of health through premium quality product
Mission
Providing the experience and taste of traditional milk tea with premium quality
Value
Good health relaxation time saving
Satisfaction
Traditional taste easy to make and serve good for sugar patients
Our objectives
a) To create a strong consumer awareness against unorganized tea product
b) Provide milk tea that is good in quality as well as economical in price
c) Provide sweetened but sugar free milk tea for diabetic patient
d) Earn profit for the growth and survival of our company
Research
The result of our research elicited three basic points
a) Consumer appeal for time saving goods
b) Tea is part of Pakistani culture
c) Pakistan ranks 7th in the world for diabetes
Consumer appeal for time saving goods
a) The changing life style patterns
b) The related increase in employment of women
c) With today’s hectic lifestyle time saving products are increasingly in demand
Tea is part of Pakistani culture
4th largest consumer
170000 tons import in 2010
Prices increasing continuously from 2010 to 2023
Pakistan ranks 3rd in the world for diabetes