©BRIGHSTARS 2024/2025 ALL RIGHTS RESERVED.
Shopify Foundations Exam Questions With
Correct Answers. - Shopify 101
2 key players in Shopify's ecosystem - Answer✔- Merchants and partners
Merchants - Answer✔- People who use shopify to start / grow / run their businesses.
- Sell a variety of products / services to customers around the world.
Shopify partners - Answer✔- Offer professional services to merchants and help introduce them
to Shopify
- Directly influence merchants' success
How do Shopify partners work with merchants? - Answer✔1. Themes (building and selling
themes)
2. Apps (building and selling apps)
3. Stores (developing stores/store setup)
4. Services (offer services to grow their business)
Types of partnerships - Answer✔1. Product partnerships (Builds solutions that meet many
merchants' needs e.g. Shopify Plus Certified App Program)
2. Foundational partnerships (Provides essential technologies that power the basic functions of
the Shopify platform e.g. Facebook or Stripe)
3. Growth partnerships (Help merchants grow and bring new merchants onto the platform e.g.
Shopify Partner Directory; Affiliate program)
1|Page
, ©BRIGHSTARS 2024/2025 ALL RIGHTS RESERVED.
2 types of product partners - Answer✔1. Foundational (Provide fundamental technologies (OS,
services, apps) that Shopify relies on in order to deliver and sustain our core product e.g. Stripe,
Facebook, Google)
2. Ecosystem (Build and provide third party 1: many solutions that are not native to our Shopify
platform. This allows merchants to seek out third party apps, payment gateways or themes for
non-customized solutions e.g. App, theme, channel and payment gateway developers who may
sell their services on Shopify's App/Theme Stores and Marketplaces)
Growth partnerships - Answer✔- Increase the volume of merchants onboarding into the Shopify
ecosystem
- Accelerate merchant growth and success once on our platform (e.g. Agency Partners, experts,
and affiliate partners)
Highest tier of Growth Partnerships = Plus Agency Partners
*note: "Agency Partners" = small or large company (not freelancer) who serves one or many
merchants
Merchant categories - Answer✔1. Pre-commerce (start of business journey / part time / side
hustle)
2. Seller (making connections and building their customer base, one of Shopify's largest
merchant groups, most varied when it comes to annual gross merchandise volume, some newer
and some few years, likely work full time with no employees)
3. Established (few years at least, self-sustaining, looking for ways to grow using Shopify
products and apps)
4. Mature (larger, well-established, full time employees and may have 1 retail location, most
likely to subscribe to Shopify Plus and use multiple apps)
Features for all Shopify merchants - Answer✔Templates
Tools for selling in multiple locations
2|Page
Shopify Foundations Exam Questions With
Correct Answers. - Shopify 101
2 key players in Shopify's ecosystem - Answer✔- Merchants and partners
Merchants - Answer✔- People who use shopify to start / grow / run their businesses.
- Sell a variety of products / services to customers around the world.
Shopify partners - Answer✔- Offer professional services to merchants and help introduce them
to Shopify
- Directly influence merchants' success
How do Shopify partners work with merchants? - Answer✔1. Themes (building and selling
themes)
2. Apps (building and selling apps)
3. Stores (developing stores/store setup)
4. Services (offer services to grow their business)
Types of partnerships - Answer✔1. Product partnerships (Builds solutions that meet many
merchants' needs e.g. Shopify Plus Certified App Program)
2. Foundational partnerships (Provides essential technologies that power the basic functions of
the Shopify platform e.g. Facebook or Stripe)
3. Growth partnerships (Help merchants grow and bring new merchants onto the platform e.g.
Shopify Partner Directory; Affiliate program)
1|Page
, ©BRIGHSTARS 2024/2025 ALL RIGHTS RESERVED.
2 types of product partners - Answer✔1. Foundational (Provide fundamental technologies (OS,
services, apps) that Shopify relies on in order to deliver and sustain our core product e.g. Stripe,
Facebook, Google)
2. Ecosystem (Build and provide third party 1: many solutions that are not native to our Shopify
platform. This allows merchants to seek out third party apps, payment gateways or themes for
non-customized solutions e.g. App, theme, channel and payment gateway developers who may
sell their services on Shopify's App/Theme Stores and Marketplaces)
Growth partnerships - Answer✔- Increase the volume of merchants onboarding into the Shopify
ecosystem
- Accelerate merchant growth and success once on our platform (e.g. Agency Partners, experts,
and affiliate partners)
Highest tier of Growth Partnerships = Plus Agency Partners
*note: "Agency Partners" = small or large company (not freelancer) who serves one or many
merchants
Merchant categories - Answer✔1. Pre-commerce (start of business journey / part time / side
hustle)
2. Seller (making connections and building their customer base, one of Shopify's largest
merchant groups, most varied when it comes to annual gross merchandise volume, some newer
and some few years, likely work full time with no employees)
3. Established (few years at least, self-sustaining, looking for ways to grow using Shopify
products and apps)
4. Mature (larger, well-established, full time employees and may have 1 retail location, most
likely to subscribe to Shopify Plus and use multiple apps)
Features for all Shopify merchants - Answer✔Templates
Tools for selling in multiple locations
2|Page
