BRIGHT AGROVERT ENTERPRISE
TITLE : BUSINESS PLAN.
PRESENTED BY :
INDEX NUMBER :
CENTER CODE :
CENTRE NAME :
COURSE : DIPLOMA IN GENERAL AGRICULTURE
PRESENTED TO : KENYA NATION EXAMINATION COUNCIL IN
PARTIAL FULLFILMENT OF THE AWARD OF
DIPLOMA IN GENERAL AGRICULTURE
PAPER NO :
SUPERVISOR :
DATE OF PRESENTATION :
1
,TABLE OF CONTENTS
DECLARATIO N..........................................................................................................................................i
DEDICATION.............................................................................................................................................ii
ACKNOWLEDGEMENT.............................................................................................................................iii
BUSINESS PLAN SYNOPSIS.......................................................................................................................iv
CHAPTER ONE..............................................................................................................................................1
1.0 business description..........................................................................................................................1
1.2 EDUCATION BACKGROUND...............................................................................................................1
1.3 type of the business...........................................................................................................................1
1.4 The business location.........................................................................................................................2
1.5 legal form of business........................................................................................................................2
1.6 The industry.......................................................................................................................................2
1.7 The product/services.........................................................................................................................3
1.8 form of ownership.............................................................................................................................3
1.9 justification of opportunity................................................................................................................3
1.10 BUSINESS GOALS..............................................................................................................................4
1.11 ENTRY AND GROWTH STRATEGY.....................................................................................................4
CHAPTER TWO.............................................................................................................................................5
2.0 MARKETING PLAN..............................................................................................................................5
2.1 CUSTOMERS.......................................................................................................................................5
2.2 COMPETITION....................................................................................................................................5
2.3 MARKET SHARE..................................................................................................................................6
ADVERTISEMENT AND PROMOTION........................................................................................................7
2.5 PRICING STRATEGY............................................................................................................................8
2.6 SALES TACTICS...................................................................................................................................9
2.7 DISTRIBUTION STRATEGY...................................................................................................................9
CHAPTER THREE.....................................................................................................................................11
3.0 ORGANIZATIONAL AND MANAGEMENT PLAN.................................................................................11
3.1 ORGANIZATIONAL CHART................................................................................................................11
3.2 KEY MANAGEMENT PERSONNEL, NUMBER AND DUTIES................................................................12
3.3 RECRUITMENT, TRAINING AND PROMOTIONS................................................................................13
2
, 3.4 REMUNERATION AND INCENTIVES..................................................................................................14
3.5 LICENCES, PERMIT AND BY- LAWS...................................................................................................15
3.6 SUPPORTIVE SERVICES.....................................................................................................................15
CHAPTER FOUR..........................................................................................................................................17
4.0 OPERATIONAL /PRODUCTION PLAN................................................................................................17
4.1 OPERATIONAL PLAN.........................................................................................................................17
4.1 OPERATIONAL FACILITIES AND CAPACITY........................................................................................17
4.3 OPERATIONAL STRATEGY.................................................................................................................19
4.4 PRODUCTION PROCESS....................................................................................................................20
4.5 GOVERNMENT REGULATION AFFECTING OPERATIONS...................................................................20
CHAPTER FIVE........................................................................................................................................22
5.0 FINANCIAL PLAN..............................................................................................................................22
5.1 PRE-OPERATIONAL COSTS................................................................................................................22
5.2 ESTIMATION OF WORKING CAPITAL................................................................................................23
5.3 PROJECTED CASH FLOW STATEMEMT.............................................................................................24
5.4 Bright AGROVET ENTERPRISE PRO-FORMA INCOME STATEMENT FOR THE YEAR ENDING 31ST
DECEMBER 2024........................................................................................................................................25
5.5 BRIGHT AGROVET ENTERPRISE PRO-FORMA BALANCE SHEET AS AT 31ST DECEMBER 2024..............26
5.6 BREAK EVEN LEVEL...........................................................................................................................27
5.7 EXPECTED PROFITABILITY................................................................................................................28
5.8 DESIRED FINANCING........................................................................................................................29
5.9 PROPOSED CAPITALIZATION............................................................................................................30
APPENDIX...............................................................................................................................................31
3
, DECLARATIO N
I ……………………. declare that is my original work that has never been submitted to Kenya
National Examination Council (KNEC)
STUDENT NAME:
SIGNATURE: _________________________
DATE: _______________________
SUPERVISOR’S NAME:
SIGNATURE: _________________________
DATE: _______________________
i
TITLE : BUSINESS PLAN.
PRESENTED BY :
INDEX NUMBER :
CENTER CODE :
CENTRE NAME :
COURSE : DIPLOMA IN GENERAL AGRICULTURE
PRESENTED TO : KENYA NATION EXAMINATION COUNCIL IN
PARTIAL FULLFILMENT OF THE AWARD OF
DIPLOMA IN GENERAL AGRICULTURE
PAPER NO :
SUPERVISOR :
DATE OF PRESENTATION :
1
,TABLE OF CONTENTS
DECLARATIO N..........................................................................................................................................i
DEDICATION.............................................................................................................................................ii
ACKNOWLEDGEMENT.............................................................................................................................iii
BUSINESS PLAN SYNOPSIS.......................................................................................................................iv
CHAPTER ONE..............................................................................................................................................1
1.0 business description..........................................................................................................................1
1.2 EDUCATION BACKGROUND...............................................................................................................1
1.3 type of the business...........................................................................................................................1
1.4 The business location.........................................................................................................................2
1.5 legal form of business........................................................................................................................2
1.6 The industry.......................................................................................................................................2
1.7 The product/services.........................................................................................................................3
1.8 form of ownership.............................................................................................................................3
1.9 justification of opportunity................................................................................................................3
1.10 BUSINESS GOALS..............................................................................................................................4
1.11 ENTRY AND GROWTH STRATEGY.....................................................................................................4
CHAPTER TWO.............................................................................................................................................5
2.0 MARKETING PLAN..............................................................................................................................5
2.1 CUSTOMERS.......................................................................................................................................5
2.2 COMPETITION....................................................................................................................................5
2.3 MARKET SHARE..................................................................................................................................6
ADVERTISEMENT AND PROMOTION........................................................................................................7
2.5 PRICING STRATEGY............................................................................................................................8
2.6 SALES TACTICS...................................................................................................................................9
2.7 DISTRIBUTION STRATEGY...................................................................................................................9
CHAPTER THREE.....................................................................................................................................11
3.0 ORGANIZATIONAL AND MANAGEMENT PLAN.................................................................................11
3.1 ORGANIZATIONAL CHART................................................................................................................11
3.2 KEY MANAGEMENT PERSONNEL, NUMBER AND DUTIES................................................................12
3.3 RECRUITMENT, TRAINING AND PROMOTIONS................................................................................13
2
, 3.4 REMUNERATION AND INCENTIVES..................................................................................................14
3.5 LICENCES, PERMIT AND BY- LAWS...................................................................................................15
3.6 SUPPORTIVE SERVICES.....................................................................................................................15
CHAPTER FOUR..........................................................................................................................................17
4.0 OPERATIONAL /PRODUCTION PLAN................................................................................................17
4.1 OPERATIONAL PLAN.........................................................................................................................17
4.1 OPERATIONAL FACILITIES AND CAPACITY........................................................................................17
4.3 OPERATIONAL STRATEGY.................................................................................................................19
4.4 PRODUCTION PROCESS....................................................................................................................20
4.5 GOVERNMENT REGULATION AFFECTING OPERATIONS...................................................................20
CHAPTER FIVE........................................................................................................................................22
5.0 FINANCIAL PLAN..............................................................................................................................22
5.1 PRE-OPERATIONAL COSTS................................................................................................................22
5.2 ESTIMATION OF WORKING CAPITAL................................................................................................23
5.3 PROJECTED CASH FLOW STATEMEMT.............................................................................................24
5.4 Bright AGROVET ENTERPRISE PRO-FORMA INCOME STATEMENT FOR THE YEAR ENDING 31ST
DECEMBER 2024........................................................................................................................................25
5.5 BRIGHT AGROVET ENTERPRISE PRO-FORMA BALANCE SHEET AS AT 31ST DECEMBER 2024..............26
5.6 BREAK EVEN LEVEL...........................................................................................................................27
5.7 EXPECTED PROFITABILITY................................................................................................................28
5.8 DESIRED FINANCING........................................................................................................................29
5.9 PROPOSED CAPITALIZATION............................................................................................................30
APPENDIX...............................................................................................................................................31
3
, DECLARATIO N
I ……………………. declare that is my original work that has never been submitted to Kenya
National Examination Council (KNEC)
STUDENT NAME:
SIGNATURE: _________________________
DATE: _______________________
SUPERVISOR’S NAME:
SIGNATURE: _________________________
DATE: _______________________
i
