MBA 6140 Marketing Questions With All Correct
Answers
Its marketing's job to make sure that consumers have a seamless experience
with brands, products and services at all touch points - digital - analog - and
personal. T/F correct answer -True
While the tactics used to execute marketing plans constantly evolve - for
example, the emerging opportunities with digital marketing, artificial
intelligence, social media, social influencers and mobile smartphone
marketing are new tools still evolving - the strategies that lead to successful
marketing plans have remained surprisingly consistent over time. T/F
correct answer -True
Futurists say as a rule of thumb, 75% of the jobs that will be available ten
years from now haven't been invented yet. T/F correct answer -False
- ...60% of the jobs...
Great marketers develop and foster interaction with their customers
wherever they are. T/F correct answer -True
You can promote your products / services without them having to be
"branded". They will still have meaning to customers. T/F correct answer -
False - If you don't first build the basic foundation for a strong brand,
marketing—the things you do to promote your brand—are meaningless.
A brand story is a platform from which recognition, loyalty and revenue is
driven. What are the core components of a brand? correct answer -Brand
Strategy
Brand Positioning
Brand Identity
The branding process starts with research among consumers and the
marketplace, which leads to identifying the target consumer, then developing
a differentiated brand positioning strategy. T/F correct answer -True
Advertising to youth -- Generation Z and Millennials -- is easy. They listen to a
lot of radio, read extensively, and watch a lot of TV. T/F correct answer -
, False - Advertising to youth has changed the most radically. Generation Z and
Millennials use the TV more as a device to play games on their PlayStation,
Xbox, Wii, and Switch than to watch programs. They don't listen to the radio...
read newspapers,... etc. The traditional media channels used for decades to
advertise are becoming less and less effective.
Marketing is about understanding customers, understanding their lives, and
understanding how your product or service can fit into their life to make their
life better. T/F correct answer -True
Market research tries to be objective to eliminate bias and give you a truthful
snapshot of the marketplace and consumers. T/F correct answer -True
Qualitative Research correct answer -Research done on a few people - It's
done generally for exploratory purposes. The results are not statistically
relevant. Ex. focus groups, one-on-one research.
Primary Research correct answer -Research developed and conducted by
you. - Primary research is research developed and conducted by you. It is
original and collected to solve the problem at hand
Surveys correct answer -Designed to develop quantitative, projectable
data. - Ex. Phone, internet, in-person.
Secondary Research correct answer -Research someone else has already
done. - It already exists, and all you do is access it. Secondary research costs
far less.
Segmentation correct answer -Determine demographic, psychographic,
and behavioral characteristics of potential buyers.
Online Panel correct answer -Individuals who accepted to respond to
market research online.
Quantitative Research correct answer -Research done on a large sample of
people. - It is generally used to draw conclusions. It uses random sampling
techniques to infer conclusions taken from the sample that can be projected to
the target population as a whole.
Answers
Its marketing's job to make sure that consumers have a seamless experience
with brands, products and services at all touch points - digital - analog - and
personal. T/F correct answer -True
While the tactics used to execute marketing plans constantly evolve - for
example, the emerging opportunities with digital marketing, artificial
intelligence, social media, social influencers and mobile smartphone
marketing are new tools still evolving - the strategies that lead to successful
marketing plans have remained surprisingly consistent over time. T/F
correct answer -True
Futurists say as a rule of thumb, 75% of the jobs that will be available ten
years from now haven't been invented yet. T/F correct answer -False
- ...60% of the jobs...
Great marketers develop and foster interaction with their customers
wherever they are. T/F correct answer -True
You can promote your products / services without them having to be
"branded". They will still have meaning to customers. T/F correct answer -
False - If you don't first build the basic foundation for a strong brand,
marketing—the things you do to promote your brand—are meaningless.
A brand story is a platform from which recognition, loyalty and revenue is
driven. What are the core components of a brand? correct answer -Brand
Strategy
Brand Positioning
Brand Identity
The branding process starts with research among consumers and the
marketplace, which leads to identifying the target consumer, then developing
a differentiated brand positioning strategy. T/F correct answer -True
Advertising to youth -- Generation Z and Millennials -- is easy. They listen to a
lot of radio, read extensively, and watch a lot of TV. T/F correct answer -
, False - Advertising to youth has changed the most radically. Generation Z and
Millennials use the TV more as a device to play games on their PlayStation,
Xbox, Wii, and Switch than to watch programs. They don't listen to the radio...
read newspapers,... etc. The traditional media channels used for decades to
advertise are becoming less and less effective.
Marketing is about understanding customers, understanding their lives, and
understanding how your product or service can fit into their life to make their
life better. T/F correct answer -True
Market research tries to be objective to eliminate bias and give you a truthful
snapshot of the marketplace and consumers. T/F correct answer -True
Qualitative Research correct answer -Research done on a few people - It's
done generally for exploratory purposes. The results are not statistically
relevant. Ex. focus groups, one-on-one research.
Primary Research correct answer -Research developed and conducted by
you. - Primary research is research developed and conducted by you. It is
original and collected to solve the problem at hand
Surveys correct answer -Designed to develop quantitative, projectable
data. - Ex. Phone, internet, in-person.
Secondary Research correct answer -Research someone else has already
done. - It already exists, and all you do is access it. Secondary research costs
far less.
Segmentation correct answer -Determine demographic, psychographic,
and behavioral characteristics of potential buyers.
Online Panel correct answer -Individuals who accepted to respond to
market research online.
Quantitative Research correct answer -Research done on a large sample of
people. - It is generally used to draw conclusions. It uses random sampling
techniques to infer conclusions taken from the sample that can be projected to
the target population as a whole.
