MBA MFT Study Cards Questions With All Correct
Answers
major segmentation variables (4) correct answer -(1) geographic, (2)
demographic, (3) psychographic, (4) behavioral
penetrated market correct answer -set of customers who are buying the
company's product
target market correct answer -qualified available market the company
decides to pursue
available market correct answer -set of consumers who have interest,
income, and access to a particular offer
potential market correct answer -set of consumer with a sufficient level of
interest in a market offer
corporate culture correct answer -shared experiences, stories, beliefs, &
norms that characterize an organization
strategic marketing plan correct answer -lays out the target market and
the firm's value proposition, based on an analysis of the best market
opportunities
5 stages of consumer buying process decision process correct answer -(1)
need recognition, (2) information search, (3) evaluation of alternatives, (4)
purchase decision, (5) post-purchase behavior
8 steps of business purchasing process correct answer -(1) identify need,
(2) select specific product, (3) appoint purchase team, (4) specify
technicalities, (5) budget for purchase, (6) research potential suppliers, (7)
solicit bids, (8) award contracts
4 factors influencing consumer behavior correct answer -(1) cultural, (2)
social, (3) personal, (4) psychological
,4 factors that influence business purchasing behavior correct answer -(1)
environmental, (2) organizational, (3) interpersonal, (4) individual
competitive intelligence correct answer -defining, gathering, analyzing, &
distributing intelligence about products, customers, competitors, and any
aspects of the environment needed to support executives & managers making
strategic decisions for an organization
managerial decision making process steps (6) correct answer -(1)
establish the objective, (2) define the problem, (3) identify possible solutions,
(4) evaluate alternative courses of action, (5) implement the decision, (6)
acquire feedback
8 major models of marketing communication correct answer -(1)
advertising, (2) sales promotion, (3) events & experiences, (4) public relations
& publicity, (5) direct marketing, (6) interactive marketing, (7) word-of-
mouth marketing, (8) personal selling
pull strategy correct answer -the manufacturer uses advertising and other
communication to persuade consumers to demand the product from
intermediaries, thus inducing intermediaries to order it
push strategy correct answer -uses the manufacturer's sales force, trade
promotion money, or other means to induce intermediaries to carry, promote,
& sell the product to end users
points-of-parity (POPs) correct answer -attributes or benefit associations
that are not necessarily unique to the brand but may be shared with other
brands
points-of-difference (PODs) correct answer -attributes of benefits that
consumers strongly associate with a brand, positively evaluate, and believe
they could NOT find to the same extent with a competitive brand
posititioning correct answer -the act of designing a company's offering and
image to occupy a distinctive place in the minds of the target market
supersegment correct answer -set of segments sharing some exploitable
similarity
, 5 key criteria market segments must rate favorably on to be useful correct
answer -(1) measurable, (2) sustainable, (3) accessible, (4) differentiable,
(5) actionable
pyschographic correct answer -the science of using psychology &
demographics to better understand consumers
variables of demographic segmentation (6) correct answer -(1) age and
life-cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race &
culture
investment banking correct answer -a specific division of banking related
to the creation of capital for other companies, governments, and entities
weak form correct answer -assumes that all info contained in past price
movements is reflected in the current market price. info about recent trends
in a stock price is no use in selecting a stock
semi-strong form correct answer -states the current market price reflects
all publicly available information. to gain abnormal returns insider info is
needed
information efficiency correct answer -all relevant information about a
stock is reflected in its price (this is in a perfect world)
strong form efficient correct answer -all info -- public and insider -- is
reflected in the market price. no abnormal returns
market efficiency correct answer -the degree to which stock prices reflect
all available relevant information
money market correct answer -a segment of the financial market in which
financial instruments with high liquidity and very short maturities are traded
capital markets correct answer -markets for buying and selling equity and
debt instruments
Answers
major segmentation variables (4) correct answer -(1) geographic, (2)
demographic, (3) psychographic, (4) behavioral
penetrated market correct answer -set of customers who are buying the
company's product
target market correct answer -qualified available market the company
decides to pursue
available market correct answer -set of consumers who have interest,
income, and access to a particular offer
potential market correct answer -set of consumer with a sufficient level of
interest in a market offer
corporate culture correct answer -shared experiences, stories, beliefs, &
norms that characterize an organization
strategic marketing plan correct answer -lays out the target market and
the firm's value proposition, based on an analysis of the best market
opportunities
5 stages of consumer buying process decision process correct answer -(1)
need recognition, (2) information search, (3) evaluation of alternatives, (4)
purchase decision, (5) post-purchase behavior
8 steps of business purchasing process correct answer -(1) identify need,
(2) select specific product, (3) appoint purchase team, (4) specify
technicalities, (5) budget for purchase, (6) research potential suppliers, (7)
solicit bids, (8) award contracts
4 factors influencing consumer behavior correct answer -(1) cultural, (2)
social, (3) personal, (4) psychological
,4 factors that influence business purchasing behavior correct answer -(1)
environmental, (2) organizational, (3) interpersonal, (4) individual
competitive intelligence correct answer -defining, gathering, analyzing, &
distributing intelligence about products, customers, competitors, and any
aspects of the environment needed to support executives & managers making
strategic decisions for an organization
managerial decision making process steps (6) correct answer -(1)
establish the objective, (2) define the problem, (3) identify possible solutions,
(4) evaluate alternative courses of action, (5) implement the decision, (6)
acquire feedback
8 major models of marketing communication correct answer -(1)
advertising, (2) sales promotion, (3) events & experiences, (4) public relations
& publicity, (5) direct marketing, (6) interactive marketing, (7) word-of-
mouth marketing, (8) personal selling
pull strategy correct answer -the manufacturer uses advertising and other
communication to persuade consumers to demand the product from
intermediaries, thus inducing intermediaries to order it
push strategy correct answer -uses the manufacturer's sales force, trade
promotion money, or other means to induce intermediaries to carry, promote,
& sell the product to end users
points-of-parity (POPs) correct answer -attributes or benefit associations
that are not necessarily unique to the brand but may be shared with other
brands
points-of-difference (PODs) correct answer -attributes of benefits that
consumers strongly associate with a brand, positively evaluate, and believe
they could NOT find to the same extent with a competitive brand
posititioning correct answer -the act of designing a company's offering and
image to occupy a distinctive place in the minds of the target market
supersegment correct answer -set of segments sharing some exploitable
similarity
, 5 key criteria market segments must rate favorably on to be useful correct
answer -(1) measurable, (2) sustainable, (3) accessible, (4) differentiable,
(5) actionable
pyschographic correct answer -the science of using psychology &
demographics to better understand consumers
variables of demographic segmentation (6) correct answer -(1) age and
life-cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race &
culture
investment banking correct answer -a specific division of banking related
to the creation of capital for other companies, governments, and entities
weak form correct answer -assumes that all info contained in past price
movements is reflected in the current market price. info about recent trends
in a stock price is no use in selecting a stock
semi-strong form correct answer -states the current market price reflects
all publicly available information. to gain abnormal returns insider info is
needed
information efficiency correct answer -all relevant information about a
stock is reflected in its price (this is in a perfect world)
strong form efficient correct answer -all info -- public and insider -- is
reflected in the market price. no abnormal returns
market efficiency correct answer -the degree to which stock prices reflect
all available relevant information
money market correct answer -a segment of the financial market in which
financial instruments with high liquidity and very short maturities are traded
capital markets correct answer -markets for buying and selling equity and
debt instruments
