MBA 565 MARKETING-Questions With All Correct
Answers
PharmaSim offers three playing levels with varying degrees of complexity.
What are they? correct answer -Brand Assistant, Assistant Brand Manager,
Brand Manager
What is the name of the company? correct answer -Allstar Brands
Corporation
What is OCM? correct answer -Over the counter cold medicine
What are the divisions of Allstar correct answer -Consumer Products,
International, and Pharmaceuticals.
What division handles a number of packaged goods, such as laundry
detergent, shampoo, and bar soap. correct answer -Consumer Products
What division distributes Allstar products on a global basis and has a large
presence in the European market? correct answer -International
What division is responsible for the marketing and production of ethical and
OTC medications? correct answer -Pharmaceuticals
How can you obtain Ethical drugs? correct answer -Through a Pharmacy
with a physician's prescription
Who has major input with has major input on decisions related to retail price,
promotional allowances, consumer and trade promotional expenditures,
advertising expenditures, and the number of direct and indirect sales force
personnel committed to the Allround brand. correct answer -Brand
Assistant
Who has input on the aforementioned issues but is also required to make
more in-depth marketing decisions? correct answer -Assistant Brand
Manager
, Who is responsible for all aspects of the marketing decisions for the Allround
brand? correct answer -Brand Manager
This person is also concerned with the development of the pricing discount
structure, as well as more of the specifics of promotional programs, including
the advertising message, advertising agency, and trade and consumer
promotions. correct answer -Assistant Brand Manager
Who is responsible for more detailed aspects of the advertising message,
including which competitor to position against, the choice of target segments,
and the details of how promotional allowances and promotions are allocated
across various distribution channels. correct answer -Brand Manager
Allstar Brands competes with how many other firms in the OTC cold and
allergy market? correct answer -4 (four)
Name Allstar's competitors correct answer -1. B&B Health Care
2. Curall Pharmaceuticals
3. Driscol Corporation
4. Ethik Incorporated
What company produces:
Defogg: 4-hr allergy capsule,
Dripstop: nasal cold spray,
Dryup: 4-hr multi-symptom cold capsule correct answer -Driscol
what company produces:
Believe: 4-hr allergy capsule,
Besthelp: 4-hr cold capsule correct answer -B&B Health Care
What company produces
Effective: nasal cold spray,
End: 4-hr cough liquid,
Extra: 12-hr cold capsule? correct answer -Ethik Incorporated
What company produces
Coughcure: 4-hr cough liquid? correct answer -Curall Pharmaceuticals
What company produces
Answers
PharmaSim offers three playing levels with varying degrees of complexity.
What are they? correct answer -Brand Assistant, Assistant Brand Manager,
Brand Manager
What is the name of the company? correct answer -Allstar Brands
Corporation
What is OCM? correct answer -Over the counter cold medicine
What are the divisions of Allstar correct answer -Consumer Products,
International, and Pharmaceuticals.
What division handles a number of packaged goods, such as laundry
detergent, shampoo, and bar soap. correct answer -Consumer Products
What division distributes Allstar products on a global basis and has a large
presence in the European market? correct answer -International
What division is responsible for the marketing and production of ethical and
OTC medications? correct answer -Pharmaceuticals
How can you obtain Ethical drugs? correct answer -Through a Pharmacy
with a physician's prescription
Who has major input with has major input on decisions related to retail price,
promotional allowances, consumer and trade promotional expenditures,
advertising expenditures, and the number of direct and indirect sales force
personnel committed to the Allround brand. correct answer -Brand
Assistant
Who has input on the aforementioned issues but is also required to make
more in-depth marketing decisions? correct answer -Assistant Brand
Manager
, Who is responsible for all aspects of the marketing decisions for the Allround
brand? correct answer -Brand Manager
This person is also concerned with the development of the pricing discount
structure, as well as more of the specifics of promotional programs, including
the advertising message, advertising agency, and trade and consumer
promotions. correct answer -Assistant Brand Manager
Who is responsible for more detailed aspects of the advertising message,
including which competitor to position against, the choice of target segments,
and the details of how promotional allowances and promotions are allocated
across various distribution channels. correct answer -Brand Manager
Allstar Brands competes with how many other firms in the OTC cold and
allergy market? correct answer -4 (four)
Name Allstar's competitors correct answer -1. B&B Health Care
2. Curall Pharmaceuticals
3. Driscol Corporation
4. Ethik Incorporated
What company produces:
Defogg: 4-hr allergy capsule,
Dripstop: nasal cold spray,
Dryup: 4-hr multi-symptom cold capsule correct answer -Driscol
what company produces:
Believe: 4-hr allergy capsule,
Besthelp: 4-hr cold capsule correct answer -B&B Health Care
What company produces
Effective: nasal cold spray,
End: 4-hr cough liquid,
Extra: 12-hr cold capsule? correct answer -Ethik Incorporated
What company produces
Coughcure: 4-hr cough liquid? correct answer -Curall Pharmaceuticals
What company produces
