Marketo: Admin & Operational Exam Latest Updated 2025 Questions and Answers | Already Passed

You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - a. opt-out You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - b. Opt-in You need to comply with European spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in c. Double opt-in - c. Double opt- in After the initial request is received by the email list software a special confirmation email is sent to the address the person input into the form. This is the second opt-in. The email contains a link which the recipient must click to confirm their subscription request. You wish to track the activity of people who visit your website. Which of the following technical setup steps helps you do this? a. DKIM b. SPF c. Landing page CNAME d. Branded tracking links (Email CNAME) e. Munchkin code - E Munchkin code What is Munchkin Code? - Marketo's custom JavaScript tracking code tracks all individuals who visit your website so you can react to their visits with automated marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and other information Which of the following differs when importing a list of leads directly into a program (as opposed to importing into a static list)? a. Program acquisition b. List import mode c. Import aliases d. Field mappings - a. Program Acquisition Which of the following is not a good use case for a data management campaign? a. Standardizing country values b. Prevent duplicates from being created c. Blacklisting competitors from getting emails d. Stop emailing people who bounce multiple times - B. Prevent duplicates from being created For which of the following types of email messages can the operational setting be used? a. Newsletter b. New product announcement c. Registration confirmation d. Webinar invite - C. Registration confirmation Good uses of the operational setting fall into two categories: - 1. Transactional messages 2. Relationship messages Operational messages should not contain any marketing content at all. In other words, do not use the operational setting to send a message that contains a receipt and a promotion, only a receipt. True or False: For operational emails, i know that Marketo will bypass unsubscribe settings, and will NOT bypass the Black Listed setting - True What's a transactional message? - A transactional message is part of a transaction that a lead has initiated and you are responding to. Here's some examples of transactional messages: *Receipts for purchases *Registration confirmations *Download links in response to form fill-outs *Requested assets (whitepapers, spec sheets, etc.) What's a relationship message? - A relationship message describes something that affects your business relationship with the lead. Here's some examples of relationship messages: *Downtime notifications *Changes to terms of service *Recall notices *End of service notifications