HUBSPOT SOCIAL MEDIA CERTIFICATION
EXAM QUESTIONS AND ANSWERS (VERIFIED
ANSWERS) LATEST 2025/2026
Which network has the longest life for a piece of content? - CORRECT ANSWER
Pinterest
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - CORRECT ANSWER True
Why would you want a service to help you manage and discover influence? -
CORRECT ANSWER To identify individuals who have the biggest following and
high social clout
True or false? The best way to choose the right social media tool is to think about
your business goals, then narrow down your choices based on that goal criteria. -
CORRECT ANSWER True
What do senior leaders care about when it comes to your social media plan?
Choose all that apply. - CORRECT ANSWER Competitive advantage, customer
satisfaction, and return on investment
True or false? Simon Sinek says that people want to buy what you have. They don't
care about what you believe. - CORRECT ANSWER False
True or False? In social media, a service level agreement (SLA) refers to how
much time passes between when a customer reaches out and when the company
responds. - CORRECT ANSWER True
,What is the biggest challenge that most social media practitioners have? -
CORRECT ANSWER Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? -
CORRECT ANSWER
True or False? You should revisit your KPIs every 18 months. - CORRECT
ANSWER False
When it comes to social listening, how do you know which social networks to start
with? - CORRECT ANSWER
How can social media monitoring inform your sales and product teams? -
CORRECT ANSWER Customer feedback, whether positive or negative, can help
sales people and product teams better solve for the customers needs
Why do you need to develop a business case for a new social monitoring
technology? - CORRECT ANSWER To clearly outline the expected value gained
from a software investment and set the expectation with your manager of how
you'll realize the value
What should you do if your competitor has a big public blunder? - CORRECT
ANSWER Maintain a healthy approach and have empathy for the company's
missteps. Reply thoughtfully and empathetically to posts where appropriate
True or false? Content is only used during the attract and delight stages of the
inbound methodology. - CORRECT ANSWER False
,Fill in the blank: Instagram stories are a great way to _____________. - CORRECT
ANSWER Drive traffic and engagement
Why are hashtags helpful? - CORRECT ANSWER to aid search, track campaigns,
and to influence the creation of user-generated content
When developing your brand's tone, _______ is key. - CORRECT ANSWER Context
True or false? Jumping onto an unrelated hashtag to promote your material is
spammy. - CORRECT ANSWER True
True or false? The longer your social posts, the more likely that content will be
seen and re-shared. - CORRECT ANSWER False
Visual images are usually things like ________. Choose all that apply. - CORRECT
ANSWER photos
infographics
animated GIFs
Illustrations
Which of the following is NOT an example of active language you should use on a
call-to-action? - CORRECT ANSWER "more here"
True or false? Curating content means publishing someone else's content as if it
were your own. - CORRECT ANSWER False
"Real-time marketing" refers to: - CORRECT ANSWER Developing content on the
fly for local, national, or global events happening online or offline
, Let's say you conduct a content audit on your competitors and see that they're
having success with live video, but you haven't really tried live video yet. What
might you do? - CORRECT ANSWER Test out live video on different channels, and
see how your audience responds
True or false? Humanizing your brand gives you a competitive edge because
people like making connections, and they like to invest their time and money in
people they can relate to. - CORRECT ANSWER True
Voice refers to: - CORRECT ANSWER The distinct and steady personality or style
of your brand
True or false? 12% of people generate 70% of the impact online. - CORRECT
ANSWER False
True or false? Commissions for celebrity influencers are generally 5% of the sale. -
CORRECT ANSWER False
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - CORRECT ANSWER Content creators
What is NOT a way that a brand can see financial gain from doing social customer
service? - CORRECT ANSWER Using a social media agency to deliver content to
customers
True or false? A channel takeover, such as letting an influencer run your Instagram
or Twitter handle for a day, is a good idea for brands. - CORRECT ANSWER True
EXAM QUESTIONS AND ANSWERS (VERIFIED
ANSWERS) LATEST 2025/2026
Which network has the longest life for a piece of content? - CORRECT ANSWER
True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - CORRECT ANSWER True
Why would you want a service to help you manage and discover influence? -
CORRECT ANSWER To identify individuals who have the biggest following and
high social clout
True or false? The best way to choose the right social media tool is to think about
your business goals, then narrow down your choices based on that goal criteria. -
CORRECT ANSWER True
What do senior leaders care about when it comes to your social media plan?
Choose all that apply. - CORRECT ANSWER Competitive advantage, customer
satisfaction, and return on investment
True or false? Simon Sinek says that people want to buy what you have. They don't
care about what you believe. - CORRECT ANSWER False
True or False? In social media, a service level agreement (SLA) refers to how
much time passes between when a customer reaches out and when the company
responds. - CORRECT ANSWER True
,What is the biggest challenge that most social media practitioners have? -
CORRECT ANSWER Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? -
CORRECT ANSWER
True or False? You should revisit your KPIs every 18 months. - CORRECT
ANSWER False
When it comes to social listening, how do you know which social networks to start
with? - CORRECT ANSWER
How can social media monitoring inform your sales and product teams? -
CORRECT ANSWER Customer feedback, whether positive or negative, can help
sales people and product teams better solve for the customers needs
Why do you need to develop a business case for a new social monitoring
technology? - CORRECT ANSWER To clearly outline the expected value gained
from a software investment and set the expectation with your manager of how
you'll realize the value
What should you do if your competitor has a big public blunder? - CORRECT
ANSWER Maintain a healthy approach and have empathy for the company's
missteps. Reply thoughtfully and empathetically to posts where appropriate
True or false? Content is only used during the attract and delight stages of the
inbound methodology. - CORRECT ANSWER False
,Fill in the blank: Instagram stories are a great way to _____________. - CORRECT
ANSWER Drive traffic and engagement
Why are hashtags helpful? - CORRECT ANSWER to aid search, track campaigns,
and to influence the creation of user-generated content
When developing your brand's tone, _______ is key. - CORRECT ANSWER Context
True or false? Jumping onto an unrelated hashtag to promote your material is
spammy. - CORRECT ANSWER True
True or false? The longer your social posts, the more likely that content will be
seen and re-shared. - CORRECT ANSWER False
Visual images are usually things like ________. Choose all that apply. - CORRECT
ANSWER photos
infographics
animated GIFs
Illustrations
Which of the following is NOT an example of active language you should use on a
call-to-action? - CORRECT ANSWER "more here"
True or false? Curating content means publishing someone else's content as if it
were your own. - CORRECT ANSWER False
"Real-time marketing" refers to: - CORRECT ANSWER Developing content on the
fly for local, national, or global events happening online or offline
, Let's say you conduct a content audit on your competitors and see that they're
having success with live video, but you haven't really tried live video yet. What
might you do? - CORRECT ANSWER Test out live video on different channels, and
see how your audience responds
True or false? Humanizing your brand gives you a competitive edge because
people like making connections, and they like to invest their time and money in
people they can relate to. - CORRECT ANSWER True
Voice refers to: - CORRECT ANSWER The distinct and steady personality or style
of your brand
True or false? 12% of people generate 70% of the impact online. - CORRECT
ANSWER False
True or false? Commissions for celebrity influencers are generally 5% of the sale. -
CORRECT ANSWER False
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - CORRECT ANSWER Content creators
What is NOT a way that a brand can see financial gain from doing social customer
service? - CORRECT ANSWER Using a social media agency to deliver content to
customers
True or false? A channel takeover, such as letting an influencer run your Instagram
or Twitter handle for a day, is a good idea for brands. - CORRECT ANSWER True
