MARKETING QUIZZES OKLAHOMA STATE
UNIVERSITY EXAM 1 QUESTIONS WITH
DETAILED VERIFIED ANSWERS AND
RATIONALES (100% CORRECT ANSWERS)
ALEREADY GRADED A+
1. Marketing is: exchange
2. No money is exchanged in ___________, the process of exchanging goods
and services between two parties.: barter
3. Marketing exists because people have ________________ that they are
willing to give up things of value to satisfy.: needs and wants
4. When an individual donates money to a charity, a ____________
transaction has taken place.: marketing
5. When an individual "sells" her time and labor to an organization, a
marketing transaction takes place.: true
6. Which of the following types of markets includes a middleman (that is, a
merchant)?: centralized exchange
,7. ___________________ is the process of setting marketing goals, the
planning and execution of activities to meet these goals, and measuring
progress toward their achievement.: Marketing management
8. A product is a good, service, or idea to _______ the customer's needs.:
satisfy
9. __________ is/are the means of communication with the customer.:
promotion
10. Which of the following types of needs would likely be satisfied LAST if
other types of needs were present?: personal needs
11. Which of the following types of needs reside at the lowest level in the
PSSP
Hierarchy of Needs?: physiological needs
12. A ______ is the recognition of any difference between a consumer's actual
state and some ideal or desired state.: need
13. Which type of need would most food and beverage companies primarily
attempt to satisfy?: physiological needs
14. Allstate Insurance has traditionally focused its advertising on which type
of consumer need?: safety needs
, 15. Marketers can create core needs.: false
16. Marketers are most effective at influencing consumer _______.: wants 17.
The consumption chain is the sequence of stages that comprise the
customer's __________ with a product or service.: experience
18. Robert Louis Stevenson once said that "Everyone lives by _________
something.": selling
19. If the National Institutes of Health issued a guideline with cautions about
the intake of certain types of artificial sweeteners, this would be an example
of marketing.: true
20. It is important that any employees that interact with a company's
customers carry "marketing" as part of their job titles.: false
21. Roughly ___ % of the dollar price paid by consumers for a product goes
to cover the cost of marketing.: 50
22. There are several different types of marketing functions that must take
place in order to get products from producers to consumers. Which of the
following is NOT one of those functions?: producing the physical product
23. Which company is generally credited with originating the marketing
concept?: general electric
UNIVERSITY EXAM 1 QUESTIONS WITH
DETAILED VERIFIED ANSWERS AND
RATIONALES (100% CORRECT ANSWERS)
ALEREADY GRADED A+
1. Marketing is: exchange
2. No money is exchanged in ___________, the process of exchanging goods
and services between two parties.: barter
3. Marketing exists because people have ________________ that they are
willing to give up things of value to satisfy.: needs and wants
4. When an individual donates money to a charity, a ____________
transaction has taken place.: marketing
5. When an individual "sells" her time and labor to an organization, a
marketing transaction takes place.: true
6. Which of the following types of markets includes a middleman (that is, a
merchant)?: centralized exchange
,7. ___________________ is the process of setting marketing goals, the
planning and execution of activities to meet these goals, and measuring
progress toward their achievement.: Marketing management
8. A product is a good, service, or idea to _______ the customer's needs.:
satisfy
9. __________ is/are the means of communication with the customer.:
promotion
10. Which of the following types of needs would likely be satisfied LAST if
other types of needs were present?: personal needs
11. Which of the following types of needs reside at the lowest level in the
PSSP
Hierarchy of Needs?: physiological needs
12. A ______ is the recognition of any difference between a consumer's actual
state and some ideal or desired state.: need
13. Which type of need would most food and beverage companies primarily
attempt to satisfy?: physiological needs
14. Allstate Insurance has traditionally focused its advertising on which type
of consumer need?: safety needs
, 15. Marketers can create core needs.: false
16. Marketers are most effective at influencing consumer _______.: wants 17.
The consumption chain is the sequence of stages that comprise the
customer's __________ with a product or service.: experience
18. Robert Louis Stevenson once said that "Everyone lives by _________
something.": selling
19. If the National Institutes of Health issued a guideline with cautions about
the intake of certain types of artificial sweeteners, this would be an example
of marketing.: true
20. It is important that any employees that interact with a company's
customers carry "marketing" as part of their job titles.: false
21. Roughly ___ % of the dollar price paid by consumers for a product goes
to cover the cost of marketing.: 50
22. There are several different types of marketing functions that must take
place in order to get products from producers to consumers. Which of the
following is NOT one of those functions?: producing the physical product
23. Which company is generally credited with originating the marketing
concept?: general electric
