Telus Rater Actual Exam 130 Questions and 100%
Verified Correct Answer
AC --- correct answer ---Ad Creative; The Ad Creative is an advertisement
that can appear
LP --- correct answer ---Landing Page; Where you're sent when you click the
AC. The first page that appears.
Query --- correct answer ---A word or phrase searched for
User Intent --- correct answer ---What the user is actually searching for.
Content Page --- correct answer ---The webpage that the user is currently
visiting
Business Page --- correct answer ---A page the advertiser specifically wants
the audience to visit
In-Market --- correct answer ---When the user is in the market for a product
or service
Do all queries have the approximate location provided? --- correct answer ---
No
Exact Intent --- correct answer ---An ad might address the user's exact intent
Nearby Intent --- correct answer ---An ad that offers the user an
approximate solution or something that usually goes with the queried item.
Only Topical Connection --- correct answer ---An ad might offer something
that is topically related to the query, but does not address the nearby intent
at all
,Substitutability --- correct answer ---An ad might offer the user a product or
service that is not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge freezer] might show
up. When the ad presents a product or service that has some difference to
the queried one, you will have to carefully assess how well the advertised
product or service is connected to the user's original query.
Reasonable Substitute --- correct answer ---When the user indicates that
they want a certain product / service from a certain brand or provider, and
the ad appears to offer the same or a very similar product / service from a
different brand, provider or competitor, you should generally consider this
as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute --- correct answer ---An ad might
offer a very different alternative that would address the user's needs. For
example, for a query [disposable straws], an ad might offer [stainless steel
straws] which are reusable. Both of these items address the user's needs for
straws in very different ways.
While some users might possibly become interested in stainless steel
alternatives for their query, most users would not consider stainless steel
straws as reasonable alternatives to [disposable straws], and these two
items would not be considered interchangeable.
Classifier: Topical Content --- correct answer ---The main content of the
page is primarily focused on a single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page
is mostly about one or a few topics.
Classifier: Diverse Content --- correct answer ---The main content of the
page is divided among several or many different topics.
, Classifier: Fictional Content --- correct answer ---The main content of the
page consists of fictional (non-real) material.
Classifier: Low Text-Content --- correct answer ---The main content of the
page contains very little or no text.
Keywords --- correct answer ---The keyword represents or captures
products, concepts, or services the user is currently interested in.
Advertiser Intent --- correct answer ---Advertiser intent is what the
advertiser hopes to accomplish by placing their ad alongside a query that
matches the keyword they've chosen.
Identical Search Intent --- correct answer ---The keyword and query target
the same information and express essentially the same search intent,
although they are not exact paraphrases of each other.
Implied Terms --- correct answer ---The keyword contains an additional
word or words that are always or almost always implied by other terms in
the query (or the other way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in
Muskegon MICHIGAN"
Implied Intent --- correct answer ---The keyword has the same implied
intent as specified by the query (or the other way around). A keyword or
query has an implied intent if a user searching for a concept does not need
to specify that intent to achieve his or her goal.
Commercial Intent --- correct answer ---The query expresses the intent to
purchase the product or service referred to by the keyword (or the other
way around).
Verified Correct Answer
AC --- correct answer ---Ad Creative; The Ad Creative is an advertisement
that can appear
LP --- correct answer ---Landing Page; Where you're sent when you click the
AC. The first page that appears.
Query --- correct answer ---A word or phrase searched for
User Intent --- correct answer ---What the user is actually searching for.
Content Page --- correct answer ---The webpage that the user is currently
visiting
Business Page --- correct answer ---A page the advertiser specifically wants
the audience to visit
In-Market --- correct answer ---When the user is in the market for a product
or service
Do all queries have the approximate location provided? --- correct answer ---
No
Exact Intent --- correct answer ---An ad might address the user's exact intent
Nearby Intent --- correct answer ---An ad that offers the user an
approximate solution or something that usually goes with the queried item.
Only Topical Connection --- correct answer ---An ad might offer something
that is topically related to the query, but does not address the nearby intent
at all
,Substitutability --- correct answer ---An ad might offer the user a product or
service that is not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge freezer] might show
up. When the ad presents a product or service that has some difference to
the queried one, you will have to carefully assess how well the advertised
product or service is connected to the user's original query.
Reasonable Substitute --- correct answer ---When the user indicates that
they want a certain product / service from a certain brand or provider, and
the ad appears to offer the same or a very similar product / service from a
different brand, provider or competitor, you should generally consider this
as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute --- correct answer ---An ad might
offer a very different alternative that would address the user's needs. For
example, for a query [disposable straws], an ad might offer [stainless steel
straws] which are reusable. Both of these items address the user's needs for
straws in very different ways.
While some users might possibly become interested in stainless steel
alternatives for their query, most users would not consider stainless steel
straws as reasonable alternatives to [disposable straws], and these two
items would not be considered interchangeable.
Classifier: Topical Content --- correct answer ---The main content of the
page is primarily focused on a single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page
is mostly about one or a few topics.
Classifier: Diverse Content --- correct answer ---The main content of the
page is divided among several or many different topics.
, Classifier: Fictional Content --- correct answer ---The main content of the
page consists of fictional (non-real) material.
Classifier: Low Text-Content --- correct answer ---The main content of the
page contains very little or no text.
Keywords --- correct answer ---The keyword represents or captures
products, concepts, or services the user is currently interested in.
Advertiser Intent --- correct answer ---Advertiser intent is what the
advertiser hopes to accomplish by placing their ad alongside a query that
matches the keyword they've chosen.
Identical Search Intent --- correct answer ---The keyword and query target
the same information and express essentially the same search intent,
although they are not exact paraphrases of each other.
Implied Terms --- correct answer ---The keyword contains an additional
word or words that are always or almost always implied by other terms in
the query (or the other way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in
Muskegon MICHIGAN"
Implied Intent --- correct answer ---The keyword has the same implied
intent as specified by the query (or the other way around). A keyword or
query has an implied intent if a user searching for a concept does not need
to specify that intent to achieve his or her goal.
Commercial Intent --- correct answer ---The query expresses the intent to
purchase the product or service referred to by the keyword (or the other
way around).
