Basics of Fashion
INDEX
CONTENT PAGES
UNIT - III ........................................................................................................... 63
LESSON-9: BUSINESS OF FASHION .................................................................................... 64
LESSON 10: CHANNELS OF DISTRIBUTION .......................................................................... 67
LESSON 11: MARKETING CONCEPT ................................................................................... 69
LESSON 12: TIMING OF PRODUCT DEVELOPMENT AND SHOWING .......................................... 71
LESSON 13: THE CONSUMPTION OF FASHION GOODS .......................................................... 72
UNIT - IV ........................................................................................................... 76
14: FASHION FORECAST ...................................................................................... 77
, Unit - III
Lesson-9 Business of Fashion
Lesson-10 Channels of distribution
Lesson-11 Marketing concept
Lesson-12 Timing of product development and showing
Lesson-13 Consumption of fashion goods
Lesson-9 : Business of Fashion
Objective
Ultimate aim of every business is to earn profits and here we’ll discuss Fashion as a
complex Business Concept.
Structure
9.0 Introduction
9.1 Fashion business
9.2 Scope of Fashion Business
9.0 Introduction
Fashion leads, fashion follows and fashion moves. We have seen how fashion is
affected by a myriad of factors and how, in turn, fashion affects everything and
everyone it touches. The study of fashion involves elements of psychology,
sociology, art, history, and religion. We are influenced by fashion from the time we
get up in the morning until we go to the bed at night. Fashion affects the clothing and
accessories we wear, the environment in our homes and offices, the cars we drive, the
food we eat, and the entertainment we enjoy. Fashion is everywhere and it is
unavoidable.
Men, women, and children all feel the effect of fashion in the clothes they wear as
well as in other aspects of their appearance. Fashion extends even to the family pet,
which may wear a fashionable collar or sweater and eat from an appropriately
decorated bowl.
2
INDEX
CONTENT PAGES
UNIT - III ........................................................................................................... 63
LESSON-9: BUSINESS OF FASHION .................................................................................... 64
LESSON 10: CHANNELS OF DISTRIBUTION .......................................................................... 67
LESSON 11: MARKETING CONCEPT ................................................................................... 69
LESSON 12: TIMING OF PRODUCT DEVELOPMENT AND SHOWING .......................................... 71
LESSON 13: THE CONSUMPTION OF FASHION GOODS .......................................................... 72
UNIT - IV ........................................................................................................... 76
14: FASHION FORECAST ...................................................................................... 77
, Unit - III
Lesson-9 Business of Fashion
Lesson-10 Channels of distribution
Lesson-11 Marketing concept
Lesson-12 Timing of product development and showing
Lesson-13 Consumption of fashion goods
Lesson-9 : Business of Fashion
Objective
Ultimate aim of every business is to earn profits and here we’ll discuss Fashion as a
complex Business Concept.
Structure
9.0 Introduction
9.1 Fashion business
9.2 Scope of Fashion Business
9.0 Introduction
Fashion leads, fashion follows and fashion moves. We have seen how fashion is
affected by a myriad of factors and how, in turn, fashion affects everything and
everyone it touches. The study of fashion involves elements of psychology,
sociology, art, history, and religion. We are influenced by fashion from the time we
get up in the morning until we go to the bed at night. Fashion affects the clothing and
accessories we wear, the environment in our homes and offices, the cars we drive, the
food we eat, and the entertainment we enjoy. Fashion is everywhere and it is
unavoidable.
Men, women, and children all feel the effect of fashion in the clothes they wear as
well as in other aspects of their appearance. Fashion extends even to the family pet,
which may wear a fashionable collar or sweater and eat from an appropriately
decorated bowl.
2
