MODULE 4 AFM 131 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++

MODULE 4 AFM 131 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ marketing a set of business practices designed to pan for and present an organization's products or services in ways that build effective customer relatopnships marketing concept a 3 part business philosophy 1) customer orientation 2) service orientations 3) profit orientation marketing orientations 1)continuously collecting information about customers 2) sharing this information throughout the organization 3) using the information to create value, ensure customer satisfaction, and develop customer relationships Customer Relationship Managment process of building long term relationships with customers by delivering customer value and satisfaction Social Media allows users to interact with each other in some way social media marketing consumers promote brans they are fans of, marketers use online tools and platforms to promote their brans and organizations Marketing mix product, price,p promotion, place product any physical good, service, idea that satisfies a want r need test marketing process of testing products among potential users brand name word, letter or group of words that differentiates one seller's products from the other price money exchanged for ownership or use of a good or service