MKT 3301 Exam Questions set, all with 100%
Correct Answers -A+ Assured
strategic, functional, and operational - ✔✔The three levels of business planning are
________.
defining the firm's purpose - ✔✔The CEO, president, and top executive officers are
responsible for ________ in the strategic plan.
market research - ✔✔________ is the process of collecting, analyzing, and
interpreting data about customers, competitors, and the business environment to
improve marketing effectiveness.
the first step is to define the research problem - ✔✔Which of the following is true
about the steps in the market research process?
Does the information we need already exist? - ✔✔Which of the following questions
should marketers first answer when they are determining their research design?
primary data - ✔✔Which of the following is information gathered directly from
respondents in order to specifically address a question at hand?
validity - ✔✔________ is the extent to which research actually measures what it was
intended to measure.
marketing mix - ✔✔Tools an organization uses to create a desired response among a
set of predefined customers
, distinctive competency - ✔✔firm's capability that is superior to that of its
competition
triple-bottom-line orientation - ✔✔The building of long-term bonds with customers
rather than merely selling them stuff
marketing - ✔✔the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and societies at large
form - ✔✔The benefit marketing provides by transforming raw materials into
finished products is known as __________ utility
green marketing - ✔✔A marketing strategy that supports environmental
stewardship, thus creating a differential benefit in the minds of consumers
mass market - ✔✔All possible customers in a market, regardless of the differences in
their specific needs, are known as a __________.
shrinkage - ✔✔Inventory and cash losses resulting from shoplifting and employee
theft
crowdsourcing - ✔✔a practice where firms outsource marketing activities (such as
selecting an ad) to a community of users
social networking - ✔✔Online platforms that allow users to represent themselves via
a profile on a Web site and provide and receive links to other network members
Correct Answers -A+ Assured
strategic, functional, and operational - ✔✔The three levels of business planning are
________.
defining the firm's purpose - ✔✔The CEO, president, and top executive officers are
responsible for ________ in the strategic plan.
market research - ✔✔________ is the process of collecting, analyzing, and
interpreting data about customers, competitors, and the business environment to
improve marketing effectiveness.
the first step is to define the research problem - ✔✔Which of the following is true
about the steps in the market research process?
Does the information we need already exist? - ✔✔Which of the following questions
should marketers first answer when they are determining their research design?
primary data - ✔✔Which of the following is information gathered directly from
respondents in order to specifically address a question at hand?
validity - ✔✔________ is the extent to which research actually measures what it was
intended to measure.
marketing mix - ✔✔Tools an organization uses to create a desired response among a
set of predefined customers
, distinctive competency - ✔✔firm's capability that is superior to that of its
competition
triple-bottom-line orientation - ✔✔The building of long-term bonds with customers
rather than merely selling them stuff
marketing - ✔✔the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and societies at large
form - ✔✔The benefit marketing provides by transforming raw materials into
finished products is known as __________ utility
green marketing - ✔✔A marketing strategy that supports environmental
stewardship, thus creating a differential benefit in the minds of consumers
mass market - ✔✔All possible customers in a market, regardless of the differences in
their specific needs, are known as a __________.
shrinkage - ✔✔Inventory and cash losses resulting from shoplifting and employee
theft
crowdsourcing - ✔✔a practice where firms outsource marketing activities (such as
selecting an ad) to a community of users
social networking - ✔✔Online platforms that allow users to represent themselves via
a profile on a Web site and provide and receive links to other network members
