MGT 6311 - Final Exam with 100% Verified, Correct Answers. Latest Update 2024.Assured A+.

MGT 6311 - Final Exam with 100%
s s s s s s




Verified,CorrectAnswers .LatestUpdated
s s s s




2024.Assured A+. s




YoutubesStatss-sCorrectsanswers-sFirstsvideosairedsons4/23/05
- overs1sbillionsuniquesvisitors/month,s6sbillionshourssofsvideos/month
- 25%sofsviewsscomesfromsmobilesdevices
- SecondslargestssearchsenginesbehindsGoogle
- 17%sofsallsinternetstraffic
- 56%sofsvidessares<2minsa


Mostscommonsvideoss-sCorrectsanswers-sExplainers
- ProductsDemos
- How-Tos
- Testimonials


VideosStatss-sCorrectsanswers>4/5sTwittersusersswatchsvideoscontentsonsTwitter


10billionsvideos/daysareswatchedsonsSnapchat


500millionspeople/dayswatchsvideossonsFacebook


85%sofsvideosswatchedsonsFacebooksareswatchedswithoutssound


VideosViewss-
CorrectsanswersAsvideosissconsideredsasviewsonsFacebooksifsitsrunssforsatsleasts3sseconds
s




ImpactsonsVideosonsemails-
CorrectsanswersIncludingsvideosinsemailsincreasesconsumersengagementsandshassansovera
s



llspositivesimpactsonstheschannel




pg.s1

,MGT 6311 - Final Exam with 100%
s s s s s s




Verified,CorrectAnswers .LatestUpdated
s s s s




2024.Assured A+. s




Theswords"video"sinsemailssubjectsline
- increasessopensratessbys~20%
- increasessCTRssbys~65%
- reducessunsubscribessbys26%


AsvideosincludedsinsthesemailsincreasessCTRsbys200-300%


ImpactsofsVideosonsWebsitess-
CorrectsanswersVideoshassasroughlys100%sincreasesinsconversionsrates
s




OnlinesVideosStatss-sCorrectsanswers-
onlinesvideosswillsaccountsfors80%sofsallsconsumerswebstrafficsbys2020
s




- 83%sofsconsumerssindicatesthey'reswillingstossharesvideosstheyslikeswithstheirsfriendssa
ndspeers


- 85%sofsthesUSsinternetsaudienceswatchessvideossonline.


Businesssgoalssforsusingsonlinesvideos-sCorrectsanswers-sCommunication
- Sales
- LeadsGeneration
- CustomersService
- Promotion


Customerspreference/behaviorss-sCorrectsanswers-
2/3sconsumersspreferswatchingsexplainersvideos
s




- 3/4smillennialsssaysvideoshelpssthemsinscomparisonsshopping



pg.s2

,MGT 6311 - Final Exam with 100%
s s s s s s




Verified,CorrectAnswers .LatestUpdated
s s s s




2024.Assured A+. s




- 40%sofsconsumersssaysvideossincreasesstheschancesofspurchasingsasproductsthroughst
heirsmobilesdevices


- 69%sofsusersspreferstoswatchsasvideostoslearnsasproduct/servicesthansreadingsaboutsit


VideosContentsTipss-sCorrectsanswers-sCapturesattentionsearly


- Shortersisstypicallysbetters(30secss-s2mins)


- Keepsitscasual


- Maintainsrelevance


OnsitesVideos-
CorrectsanswersOnsitesvideossaresasusesofsvideossonsansorganizationsswebsite
s




OnlinesVideos-sCorrectsanswersOnlinesvideossaresvideossresidingsonsasthird-
partyssitessuchsassYouTube


BenefitssofsOnsitesVideos-sCorrectsanswers-
MakesWebsitesStickier:smakesscustomerssspendsmorestimesonsourssite
s




- CapturesCustomer/ProspectsAttention:shelpspullsthescustomersdeepersintosthesbuyersj
ourney


- CreatesBuzz:screatesnewsawarenesssandsinterestsviasviralsadvocacy


- DisseminatesInformationsMoresClearly:seasiersforsascustomerstosseesasproductsinsaction



pg.s3

, MGT 6311 - Final Exam with 100%
s s s s s s




Verified,CorrectAnswers .LatestUpdated
s s s s




2024.Assured A+. s




- Buildsproduct/servicesinterest:sSeeingsandshearingsaspersonstalkscansbesasmorese
ngagingsprocess


- EnticesConversion/Purchase:shelpsthesinfluencesofsconversionsorspurchase


OnsitesVideosBestsPracticess-sCorrectsanswers-
ProvidingsControl:smakesitseasysforsusersstoscontrolsthesvideo
s




- Context:sthinksaboutsthesoverallscontextstosthesvideosandspotentiallysusestext,smusic,si
magerysandssosforthstosfurthersenhancesthesvideo


- Highlights:smakesitsveryseasysforsusersstosunderstandsthestopicsorstopicssandstheslengthsofs
thesvideo


- EasesofsDissemination:smakesitssuperseasysforsviewersstossharesoursvideos


VSEOs(VideosSearchsEnginesOptimization)sComponentss-sCorrectsanswers-
KeywordsRelevance:sweswantstosconsidersthesbestskeywordsstosusesthatscorrelateswithsoursvid
s



eos


- Title:sspecifysastitlesforsthesvideo


- Description:sUsersswillsseesthisswhensvideosresultssaresreturned,sandstheysmaysshowsinss
earchsenginesresultssasswell


- MetasTags:smetadatasassociatedswithsthesvideostoshelpsthesplatformsbettersunderstandsw
hatsthesvideosissabout




pg.s4