ASAP PACE Certification (2024) | Questions with Correct Solutions

ASAP PACE Certification (2024) | Questions with Correct Solutions Drive a certain number of mentions of a relevant branded hashtag in the first two months following the opening when pitching your budget to decision makers, focus on conveying two things: first demonstrate ROI from the current year and second: - ansshowcase the value of the initiatives, campaigns and goals you have in mind for the coming year your profile picture should be easily recognizable, even at ___ size. your _____ is usually the best choice - ansthumbnail; logo since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ - ansresponding to questions and comments from customers on your facebook post's comment threads quickly and thoughtfully since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ - ansresponding to questions and comments from customers on your facebook post's comment threads quickly and throughtfully which of the following is a component of a social media strategy - anscrisis management plan when announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby - ansdifferentiating themselves as a dedicated performer within the organization a partical benefit of ____ is that it requires little in the way of resources which can be helpful for organizations that don't have a dedicated content team, but that still want to position themselves as trusted advisors in their industry - anscurated content when composing photos to share on your channels, a best practice is to balance the elements of your photo along 3 sections. this is described as - ansthe rule of thirds when editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer's eye is drawn to the centre - ansvignette when optimizing youtube page, use _____ for grouping together relevant videos to viewers progress naturally from video to video, thus generating more views through their session - ansplaylists let's say you're looking to increase the visibility of your company blog. what in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts? - anslink internally to previoiusly published blog posts once you've onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. at the start, check in periodically to make sure your new advocate is engaged and committed. ______ check ins are a good rhythm - ans30, 60, and 90 days brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally - ansfalse a benefit of using google ads experience is the ____ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options - anssmart campaign which of the following would best be used to make your Instagram story more discoverable - ansadding a location adn hashtags if you encounter a question on social media channels to which you don't have an answer, what is the best way to respond - anshonestly- explain you don't have an answer, but that you'll get back to them with it you have just uploaded a 4 minute video clip into your IGTV. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - ansshare the video as a story LinkedIn offers a type of paid advertising where a post is promoted in your target audience's homefeed, but is not published on your LinkedIn homepage - ansdirect sponsored content if you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best - ansfollowers oublic twitter lists are best used to follow: - ansindustry influencers Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. which of the following best describes this workaround? - ansdraft your bio using teh notes app on your device then paste your formatted copy into the bio field when engaging with your community, it's important to keep your ____ in mind and let it guide your response - ansbrand's voice and mission which of these is not a best practice for increasing engagement on pinterest - ansuse video content whenever possible if you want to ruin a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is - ansgoogle ads experience you should use the 3 R's: relevance, reach and resonance, to help you evaluate advocacy candidates resonance refers to ______ - ansthe level of engagement they have with thier audience if you are regularly posting content to multiple social networks, an important rule of thumb is to ______ - ansnone of the above which of these is not a best practice for sharing content on social media - ansre=post content frequently so it can be seen at the optimal times in every timezone if you have a facebook business page, you can also create and manage ____ ads through the facebook advertising platform - ansinstagram a best practice for optimizing your video content for facebook engagement is to: - ansinclude captions and text overlays branded hashtags work best on the following platforms - ansinstagram and tiwtter branded hashtags work best on the following platforms - ansinstagram and twitter a social media policy is intended to - ansprovide guidelines for appropriate and inappropriate use of soical media by company employees the value of social advertising lies in the large audience size your company has the potential to reach and the _____ social ad platforms offer - ansfinely tuned targeting capabilities