Purposive Communication
Prelims
➢ greatest achievement of culture and is adequate for the
communication needs of the people who use it
Communication
➢ dual or two-way process of transmitting messages from one Why do we communicate?
person one person to another 1) We communicate to persuade
➢ it is the symbolic interaction between two or more people that 2) We communicate to give or provide information
influences each other’s behavior 3) We communicate to express our emotion like courage or fear, joy
➢ understood as the process of meaning-making through a channel or sorrow, satisfaction or disappointment with appropriate
or a medium gestures and words
➢ it comes from the word (Latin - communicates)
Principles of Effective Communication
○ to share or to make ideas common
➢ tool with which we exercise our influence on others, bring out (1) Clarity
changes in our and other’s attitudes, motivate the people around
us and establish and maintain relationships with them ➢ makes speeches understandable
➢ major part of our active life and is a social activity ➢ fuzzy languages is absolutely forbidden
○ pursued verbally through speech, reading, and writing or ○ jargons, cliche expressions, euphemisms, and
non verbally through body language doublespeak languages
➢ process of sharing and conveying information from one person to (2) Concreteness
another within and across channels, contexts, media, and cultures
➢ reduces misunderstandings
○ wide variety of contexts and situations in which
➢ must supported by facts such as research data, statistics, or
communication can be manifested
figures
○ can be face-to-face interaction, a phone conversation, a
➢ to achieve concreteness, abstract words must be avoided
group discussion, a meeting or an interview, a class
recitation (online) and many others (3) Courtesy
Language ➢ builds goodwill
➢ involves being polite in terms of approach and manner of
➢ man’s most effective medium of communication, it has but one
addressing an individual
purpose
➢ to serve as the code for the transmission of messages between (4) Consideration
and among people ➢ messages must be geared towards the audience
➢ by virtue of convention or social agreement, language thus exists ➢ the sender of a message must consider the receiver’s profession,
as a tool used in expressing ideas and feelings to achieve level of education, race, ethnicity, hobbies, interests, passions,
understanding advocacies, and age when drafting
, (5) Consideration (3) Channel
➢ must be geared towards the audience ➢ the means by which a message is conveyed
➢ the sender of a message must consider the receiver’s profession,
(4) Receiver
level of education, race, ethnicity, hobbies, interests, passions,
advocacies, and age when drafting or delivering a message ➢ the person who receives the message
(6) Creativity (5) Feedback
➢ ability to craft interesting messages in terms of sentence structure ➢ this is an essential confirmation if the message is understood or
and word choice not
(7) Conciseness (6) Environment
➢ simplicity and directness help you to be concise ➢ the physical set-up of the location
➢ avoid using lengthy expressions and words that may confuse the ➢ the place, the feeling, the mood, and the condition of both the
receiver sender and the receiver
(8) Cultural Sensitivity (7) Context
➢ empowering diverse cultures, lifestyles, races, and the pursuit for ➢ involves the expectations of the sender and the receiver and the
gender equality, cultural sensitivity becomes an important common or shared understanding through environmental signals
standard for effective communication (8) Interference
(9) Captivating ➢ also known as the barrier or block the prevents effective
➢ must strive to make messages interesting to command more communication to happen
attention and better responses Ethics
The Components of the Communication Process ➢ branch of philosophy that focuses on issues of right and wrong in
human affairs
(1) Source
➢ communicators should:
➢ the sender ○ respect the audience
○ consider the result of communication
(2) Message
○ value truth
➢ the reason behind any interaction ○ use information correctly
(3) Channel ○ do not falsify information
➢ the means by which a message is conveyed
Prelims
➢ greatest achievement of culture and is adequate for the
communication needs of the people who use it
Communication
➢ dual or two-way process of transmitting messages from one Why do we communicate?
person one person to another 1) We communicate to persuade
➢ it is the symbolic interaction between two or more people that 2) We communicate to give or provide information
influences each other’s behavior 3) We communicate to express our emotion like courage or fear, joy
➢ understood as the process of meaning-making through a channel or sorrow, satisfaction or disappointment with appropriate
or a medium gestures and words
➢ it comes from the word (Latin - communicates)
Principles of Effective Communication
○ to share or to make ideas common
➢ tool with which we exercise our influence on others, bring out (1) Clarity
changes in our and other’s attitudes, motivate the people around
us and establish and maintain relationships with them ➢ makes speeches understandable
➢ major part of our active life and is a social activity ➢ fuzzy languages is absolutely forbidden
○ pursued verbally through speech, reading, and writing or ○ jargons, cliche expressions, euphemisms, and
non verbally through body language doublespeak languages
➢ process of sharing and conveying information from one person to (2) Concreteness
another within and across channels, contexts, media, and cultures
➢ reduces misunderstandings
○ wide variety of contexts and situations in which
➢ must supported by facts such as research data, statistics, or
communication can be manifested
figures
○ can be face-to-face interaction, a phone conversation, a
➢ to achieve concreteness, abstract words must be avoided
group discussion, a meeting or an interview, a class
recitation (online) and many others (3) Courtesy
Language ➢ builds goodwill
➢ involves being polite in terms of approach and manner of
➢ man’s most effective medium of communication, it has but one
addressing an individual
purpose
➢ to serve as the code for the transmission of messages between (4) Consideration
and among people ➢ messages must be geared towards the audience
➢ by virtue of convention or social agreement, language thus exists ➢ the sender of a message must consider the receiver’s profession,
as a tool used in expressing ideas and feelings to achieve level of education, race, ethnicity, hobbies, interests, passions,
understanding advocacies, and age when drafting
, (5) Consideration (3) Channel
➢ must be geared towards the audience ➢ the means by which a message is conveyed
➢ the sender of a message must consider the receiver’s profession,
(4) Receiver
level of education, race, ethnicity, hobbies, interests, passions,
advocacies, and age when drafting or delivering a message ➢ the person who receives the message
(6) Creativity (5) Feedback
➢ ability to craft interesting messages in terms of sentence structure ➢ this is an essential confirmation if the message is understood or
and word choice not
(7) Conciseness (6) Environment
➢ simplicity and directness help you to be concise ➢ the physical set-up of the location
➢ avoid using lengthy expressions and words that may confuse the ➢ the place, the feeling, the mood, and the condition of both the
receiver sender and the receiver
(8) Cultural Sensitivity (7) Context
➢ empowering diverse cultures, lifestyles, races, and the pursuit for ➢ involves the expectations of the sender and the receiver and the
gender equality, cultural sensitivity becomes an important common or shared understanding through environmental signals
standard for effective communication (8) Interference
(9) Captivating ➢ also known as the barrier or block the prevents effective
➢ must strive to make messages interesting to command more communication to happen
attention and better responses Ethics
The Components of the Communication Process ➢ branch of philosophy that focuses on issues of right and wrong in
human affairs
(1) Source
➢ communicators should:
➢ the sender ○ respect the audience
○ consider the result of communication
(2) Message
○ value truth
➢ the reason behind any interaction ○ use information correctly
(3) Channel ○ do not falsify information
➢ the means by which a message is conveyed
