Communication is the dual or two-way process • We communicate to give or provide
of transmitting messages from one person to information.
another. It is the symbolic interaction between
two or more people that influences each other's •We communicate to seek information.
behavior.
•We communicate to express our emotions like
Language, on the other hand, is man's most courage or fear, joy or sorrow, satisfaction or
effective medium of communication, it has but disappointment with appropriate gestures and
one purpose: to serve as the code for the words.
transmission of messages between and among
people. By virtue of convention or social
agreement, language thus exists as a tool used The Components of the Communication
in expressing ideas and feelings to achieve Process
understanding. It is a part of, in fact the greatest
achievement of culture and is adequate for the 1. SOURCE – The sender.
communication needs of the people who use it.
2. MESSAGE – The reason behind any
Communication is understood ass the process interaction.
of meaning-making through a channel or a
medium. It comes from the word [Latin] 3. CHANNEL – The means by which a
communicares, meaning to share or to make message is conveyed.
ideas common.
4. RECEIVER – The person who receives
Communication is a process of sharing and the message.
conveying information from one person to
another within and across channels, contexts, 5. FEEDBACK – This is an essential
media, and cultures. There is a wide variety of confirmation if the message is understood or
contexts and situations in which communication not.
can be manifested. It can be a face-to-face
interaction, a phone conversation, a group 6. ENVIRONMENT – The physical set-up of
discussion, a meeting or an interview, a class the location; the place, the feeling, the mood,
recitation [online] and many others. and the condition of both the sender and the
Communication is a tool with which we exercise receiver.
our influence on others, bring out changes in our
and others’ attitudes, motivate the people 7. CONTEXT – Involves the expectations of
around us and establish and maintain the sender and the receiver and the common or
relationships with them. shared understanding through the environmental
signals.
Communication makes a major part of our active
life and is a social activity. This social activity is 8. INTERFERENCE – Is also known as the
pursued verbally through speech, reading, and barrier or block that prevents effective
writing or non-verbally through body language. communication to happen.
PRINCIPLES OF EFFECTIVE
Why do we communicate? COMMUNICATION
•We communicate to persuade. CLARITY - Makes speeches understandable.
Fuzzy languages is absolutely forbidden, such
, as jargons, cliché’ expressions, euphemisms,
and doublespeak languages. •use information correctly;
CONCRETENESS - reduces
misunderstandings. Messages must be •do not falsify information.
supported by facts such as research data,
statistics, or figures. To achieve concreteness,
abstract words must be avoided. Communication Barriers
COURTESY - builds goodwill. It involves being
polite in terms of approach and manner of Status/Role - The sender and receiver of a
addressing an individual. message may be of equal status within a
CORRECTNESS - Glaring mistakes in grammar hierarchy (e.g. managers in an organization) or
obscure the meaning of a sentence. Also, the they may be at different levels (e.g.
misuse of language can damage your credibility manager/employee, lecturer/student, business
as a speaker. owner/clients). This difference in status
CONSIDERATION - Messages must be geared sometimes affects the effectiveness of the
towards the audience. The sender of a message communication process.
must consider the receiver’s profession, level of
education, race, ethnicity, hobbies, interests, Cultural differences - both within or outside the
passions, advocacies, and age when drafting or organization (for example, inter-departmental
delivering a message. dealings and communication with outside
CREATIVITY - means having the ability to craft organizations or ethnic minorities) may impede
interesting messages in terms of sentence the communication process.
structure and word choice.
CONCISENESS - Simplicity and directness help Choice of Communication Channels - Before
you to be concise. Avoid using lengthy you choose your communication channel, you
expressions and words that may confuse the should ask yourself whether the channel is
receiver. appropriate for a particular purpose and the
CULTURAL SENSITIVITY - Today, with the person/receiver you have in mind. Sending
interesting emphasis on empowering diverse messages via inappropriate channels can send
cultures, lifestyles, races, and the pursuit for out wrong signals and end up creating
gender equality, cultural sensitivity becomes an confusion.
important standard for effective communication.
CAPTIVATING - You must strive to make Length of Communication - The length of the
messages interesting to command more message also affects the communication
attention and better responses. process. You need to be sure that it serves the
purpose and is appropriate for the receiver. Is
ETHICAL CONSIDERATIONS IN the message too long or too brief?
COMMUNICATION
Use of Language - Poor choice of words or
ETHICS is a branch of philosophy that focuses weak sentence structure also hampers
on issues of right and wrong in human affairs. communication. The same goes for
inappropriate punctuation.
Communicators should:
Disabilities - such as impaired sight, dyslexia
•respect [the] audience; and poor mental health can also be barriers to
good communication and should be taken into
•consider the result of communication; consideration when evaluating the effectiveness
of the communication process. You may need to
•value truth; use hearing aids, sign language, magnifying
of transmitting messages from one person to information.
another. It is the symbolic interaction between
two or more people that influences each other's •We communicate to seek information.
behavior.
•We communicate to express our emotions like
Language, on the other hand, is man's most courage or fear, joy or sorrow, satisfaction or
effective medium of communication, it has but disappointment with appropriate gestures and
one purpose: to serve as the code for the words.
transmission of messages between and among
people. By virtue of convention or social
agreement, language thus exists as a tool used The Components of the Communication
in expressing ideas and feelings to achieve Process
understanding. It is a part of, in fact the greatest
achievement of culture and is adequate for the 1. SOURCE – The sender.
communication needs of the people who use it.
2. MESSAGE – The reason behind any
Communication is understood ass the process interaction.
of meaning-making through a channel or a
medium. It comes from the word [Latin] 3. CHANNEL – The means by which a
communicares, meaning to share or to make message is conveyed.
ideas common.
4. RECEIVER – The person who receives
Communication is a process of sharing and the message.
conveying information from one person to
another within and across channels, contexts, 5. FEEDBACK – This is an essential
media, and cultures. There is a wide variety of confirmation if the message is understood or
contexts and situations in which communication not.
can be manifested. It can be a face-to-face
interaction, a phone conversation, a group 6. ENVIRONMENT – The physical set-up of
discussion, a meeting or an interview, a class the location; the place, the feeling, the mood,
recitation [online] and many others. and the condition of both the sender and the
Communication is a tool with which we exercise receiver.
our influence on others, bring out changes in our
and others’ attitudes, motivate the people 7. CONTEXT – Involves the expectations of
around us and establish and maintain the sender and the receiver and the common or
relationships with them. shared understanding through the environmental
signals.
Communication makes a major part of our active
life and is a social activity. This social activity is 8. INTERFERENCE – Is also known as the
pursued verbally through speech, reading, and barrier or block that prevents effective
writing or non-verbally through body language. communication to happen.
PRINCIPLES OF EFFECTIVE
Why do we communicate? COMMUNICATION
•We communicate to persuade. CLARITY - Makes speeches understandable.
Fuzzy languages is absolutely forbidden, such
, as jargons, cliché’ expressions, euphemisms,
and doublespeak languages. •use information correctly;
CONCRETENESS - reduces
misunderstandings. Messages must be •do not falsify information.
supported by facts such as research data,
statistics, or figures. To achieve concreteness,
abstract words must be avoided. Communication Barriers
COURTESY - builds goodwill. It involves being
polite in terms of approach and manner of Status/Role - The sender and receiver of a
addressing an individual. message may be of equal status within a
CORRECTNESS - Glaring mistakes in grammar hierarchy (e.g. managers in an organization) or
obscure the meaning of a sentence. Also, the they may be at different levels (e.g.
misuse of language can damage your credibility manager/employee, lecturer/student, business
as a speaker. owner/clients). This difference in status
CONSIDERATION - Messages must be geared sometimes affects the effectiveness of the
towards the audience. The sender of a message communication process.
must consider the receiver’s profession, level of
education, race, ethnicity, hobbies, interests, Cultural differences - both within or outside the
passions, advocacies, and age when drafting or organization (for example, inter-departmental
delivering a message. dealings and communication with outside
CREATIVITY - means having the ability to craft organizations or ethnic minorities) may impede
interesting messages in terms of sentence the communication process.
structure and word choice.
CONCISENESS - Simplicity and directness help Choice of Communication Channels - Before
you to be concise. Avoid using lengthy you choose your communication channel, you
expressions and words that may confuse the should ask yourself whether the channel is
receiver. appropriate for a particular purpose and the
CULTURAL SENSITIVITY - Today, with the person/receiver you have in mind. Sending
interesting emphasis on empowering diverse messages via inappropriate channels can send
cultures, lifestyles, races, and the pursuit for out wrong signals and end up creating
gender equality, cultural sensitivity becomes an confusion.
important standard for effective communication.
CAPTIVATING - You must strive to make Length of Communication - The length of the
messages interesting to command more message also affects the communication
attention and better responses. process. You need to be sure that it serves the
purpose and is appropriate for the receiver. Is
ETHICAL CONSIDERATIONS IN the message too long or too brief?
COMMUNICATION
Use of Language - Poor choice of words or
ETHICS is a branch of philosophy that focuses weak sentence structure also hampers
on issues of right and wrong in human affairs. communication. The same goes for
inappropriate punctuation.
Communicators should:
Disabilities - such as impaired sight, dyslexia
•respect [the] audience; and poor mental health can also be barriers to
good communication and should be taken into
•consider the result of communication; consideration when evaluating the effectiveness
of the communication process. You may need to
•value truth; use hearing aids, sign language, magnifying
