TEST BANK for Consumer Behaviour Buying, Having, and Being, Canadian Edition, 19th Edition, by Michael R. Solomon Chapters 1 - 15

ConsumergBehaviour,
Chapterg1g Buying,gHaving,gandgBeing:gAngIntroductiongtogConsumergBehaviour


Multiplegchoice


1) A(n)
isgagpersongwhogidentifiesgagneedgorgdesire,gmakesgagpurchase,gandgthengdisposesgofgagpro
duct.
A) marketerg
B)gconsumer
C) influencer
D) contentggeneratorg
Answer:gB
Diff:g1
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


2) JennygRowlinsgisgabsolutelygexhaustedgafterghergshoppinggtripgtogpickgoutgagdressgforghergs
orority'sgformalgevent.gThegstoresgweregcrowded,gandgnonegofghergfavouritegshopsgcarriedgagdr
essgthatgsheglikedginghergsize.gAftergspendingghoursgatgthegmall,gJennygdecidedgtogorderghergdre
ssgonlinegandgjustgreturngitgifgitgwasgnotgexactlygright.gThisgstorygisgangexamplegofghowgconsu
mergbehaviourgisga(n) .
A) industryg
B)gprocess
C) artgform
D) theoryg
Answer:gBg
Diff:g2
Objective:g1.1:gConsumergbehaviourgisgagprocess.g
AACSB:g Analyticalgthinking


3) Whichgofgthegfollowinggisgthegstudygofgthegprocessesginvolvedgwhengindividualsgorggroupsgs
elect,gpurchase,guse,gorgdisposegofgproducts,gservices,gideas,gorgexperiencesgtogsatisfygneedsgan
dgdesires?
A) Lifestylegmarketingg
B)gRolegtheory

,C) Consumergbehaviour
D) Marketinggresearchg
Answer:gB
Diff:g1
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


4) Whichgtermgrefersgtogthegbondgbetweengproductgandgconsumergthatgisgdifficultgforgc
ompetitorsgtogbreak?
A) Brandgloyalty
B) Custom
C) Patronage
D) Relationshipg
Answer:g AgDif
f:g1
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


5) Whichgofgthegfollowinggtimegperiodsgisgencompassedgingthegstudygofgconsumergbehaviour?
A) Pre-purchase
B) Purchase
C) Post-
purchasegD)gAllgofg
thegabovegAnswer:g
D
Diff:g1
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


6) WhichgofgthegfollowinggisgNOTgagstagegofgthegconsumptiongprocess?g
A)gDesire
B) Pre-purchase
C) Purchase
D) Post-
purchasegAnswer:
g A
Diff:g1
Objective:g 1.1:gConsumergbehaviourgisgagprocess.

,7) Accordinggtogthegbasicgmarketinggconcept,gagfirmgexistsgto .
A) influencegpopulargculture
B) dominategmarketgshare
C) nurturegrelationshipsg
D)gsatisfygneedsgAnswe
r:gD
Diff:g2
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


8) WhichgofgthegfollowinggisgNOTgconsideredgagdemographic?
A) Sex
B) Incomeg
C)gLifestyle
D)gOccupationg
Answer:gCgDif
f:g1
Objective:g1.1:gConsumergbehaviourgisgagprocess.g
AACSB:g Analyticalgthinking


9) Agtransactiongingwhichgtwogorgmoregorganizationsgorgpeopleggivegandgreceivegsomethinggofgv
aluegisgcalled .
A) buyergbehaviourg
B)gexchange
C) perception
D) consumergperspectiveg
Answer:gB
Diff:g1
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


10) g aregstatisticsgthatgmeasuregobservablegaspectsgofgpopulation.
A) Psychographics
B) Lifestyles
C) Demographics
D) Nonegofgthegabove

, Answer:gCgDiff
:g2
Objective:g 1.1:gConsumergbehaviourgisgagprocess.


19) Theg80/20grulegtargetsgwhatguserggroup?
A) Allgconsumers
B) Lightgusersg
C)gHeavygusers
D)gModerategusersg
Answer:gC
Diff:g1
Objective:g 1.2:gMarketersghavegtogunderstandgthegwantsgandgneedsgofgdifferentgconsumergsegmen
ts.
AACSB:g Analyticalgthinking


20) Age,ggender,gandgsocialgclassgaregallgused
.gA)gtogdividegmarket
B) asgpartgofgpromotion
C) ingsocialgmedia
D) asgpartgofgthegmarketinggmixg
Answer:g A
Diff:g2
Objective:g 1.2:gMarketersghavegtogunderstandgthegwantsgandgneedsgofgdifferentgconsumergsegmen
ts.
AACSB:g Analyticalgthinking


21) Whygisgagegagcommongdemographicgcategorygusedgingunderstandinggconsumergbehaviour?g
A)gDifferentgageggroupsghavegdifferentgwantsgandgneeds.
B) Agegisgeasiergtogcategorizegthanggender.
C) Generationalggroupsgtendgtogbegsimilar.
D) Allgofgthegabove.g
Answer:g A
Diff:g2
Objective:g 1.2:gMarketersgmustgunderstandgthegwantsgandgneedsgofgdifferentgconsumer