Corporate Communication d
MBA
(Annual Pattern)d
First Year d
Paper No. 1.8
d d
Ford SDEd Candidatesd admittedd duringd 2011-12d andd onwards
School of Distance Education
d d d
Bharathiar University, Coimbatore - 641 046
d d d d d
,
, CONTENTS
Paged No.
UNITdI
Lesson 1 BasicsdofdCommunication 7
Lesson 2 Non-verbaldCommunication 29
Lesson 3 Cross-culturaldCommunication 49
Lesson 4 BusinessdMeetingsdanddEtiquettes 71
UNITdII
Lesson 5 UnderstandingdCorporatedCommunication 97
Lesson 6 ManagingdGovernmentdRelations 117
Lesson 7 ManagingdMediadRelations 127
UNITdIII
Lesson 8 CorporatedCommunicationdindBranddPromotion 149
Lesson 9 FinancialdCommunication 169
Lesson 10 CrisisdCommunication 178
UNITdIV
Lesson 11 BusinessdReports 191
Lesson 12 ProjectdProposal 199
Lesson 13 ReportdPlanningdanddWriting 213
UNITd V
Lesson 14 BusinessdPresentation 235
Lesson 15 ResumedWritingdanddJobdApplications 253
Lesson 16 JobdInterviews 267
, CORPORATEd COMMUNICATION
SYLLABUSdUNI
Td I
Communicationdbasicsd-dBusinessdCommunicationd-dComponentsd-dTypesd-
dFormaldcommunicationdnetworkd-dWorkdteamdcommunicationd-dVariablesd-dGoald-
dConflictdresoulationd-dNon-verbaldcommunicationd-dCrossdculturaldcommunicationd-
dBusinessdmeetingsd-dBusinessdEtiquette.
UNITdII
UnderstandingdCorporatedCommunicationd-dEmployeedCommunicationd-
dManagingdGovernmentdRelationsd-dWritingdfordMediadanddMediadRelations
UNITdIII
CorporatedCommunicationdindBranddPromotiond-dFinancialdCommunicationd-
dCrisisdCommunication.
UNITdIV
Reportdwriting:dCharacterizingd&dbusinessdreportsd-dTypesdanddformsd&dreportsd-
dProjectdproposalsd-dCollectiondofddatad-dTablesdconstitutiond-dChartsd-
dWritingdthedreportd–dDocumentingdthedsourcesd-dProofdreading.
UNITd V
BusinessdPresentation:dWrittendanddoraldpresentationd-dWorkd-dTeamdpresentationd-
dDeliveringdthedbusinessdpresentationdvisualdaidsd-dSlidesd-dElectronicdpresentationd-
dHand-outsd-dDeliveringdthedpresentationd-dCareerdplanningd-dPreparingdResumed-
dJobdapplicationsd-dPreparationdfordadjobdinterviewd-dEmploymentdinterviewsd-dFollow-
up.
MBA
(Annual Pattern)d
First Year d
Paper No. 1.8
d d
Ford SDEd Candidatesd admittedd duringd 2011-12d andd onwards
School of Distance Education
d d d
Bharathiar University, Coimbatore - 641 046
d d d d d
,
, CONTENTS
Paged No.
UNITdI
Lesson 1 BasicsdofdCommunication 7
Lesson 2 Non-verbaldCommunication 29
Lesson 3 Cross-culturaldCommunication 49
Lesson 4 BusinessdMeetingsdanddEtiquettes 71
UNITdII
Lesson 5 UnderstandingdCorporatedCommunication 97
Lesson 6 ManagingdGovernmentdRelations 117
Lesson 7 ManagingdMediadRelations 127
UNITdIII
Lesson 8 CorporatedCommunicationdindBranddPromotion 149
Lesson 9 FinancialdCommunication 169
Lesson 10 CrisisdCommunication 178
UNITdIV
Lesson 11 BusinessdReports 191
Lesson 12 ProjectdProposal 199
Lesson 13 ReportdPlanningdanddWriting 213
UNITd V
Lesson 14 BusinessdPresentation 235
Lesson 15 ResumedWritingdanddJobdApplications 253
Lesson 16 JobdInterviews 267
, CORPORATEd COMMUNICATION
SYLLABUSdUNI
Td I
Communicationdbasicsd-dBusinessdCommunicationd-dComponentsd-dTypesd-
dFormaldcommunicationdnetworkd-dWorkdteamdcommunicationd-dVariablesd-dGoald-
dConflictdresoulationd-dNon-verbaldcommunicationd-dCrossdculturaldcommunicationd-
dBusinessdmeetingsd-dBusinessdEtiquette.
UNITdII
UnderstandingdCorporatedCommunicationd-dEmployeedCommunicationd-
dManagingdGovernmentdRelationsd-dWritingdfordMediadanddMediadRelations
UNITdIII
CorporatedCommunicationdindBranddPromotiond-dFinancialdCommunicationd-
dCrisisdCommunication.
UNITdIV
Reportdwriting:dCharacterizingd&dbusinessdreportsd-dTypesdanddformsd&dreportsd-
dProjectdproposalsd-dCollectiondofddatad-dTablesdconstitutiond-dChartsd-
dWritingdthedreportd–dDocumentingdthedsourcesd-dProofdreading.
UNITd V
BusinessdPresentation:dWrittendanddoraldpresentationd-dWorkd-dTeamdpresentationd-
dDeliveringdthedbusinessdpresentationdvisualdaidsd-dSlidesd-dElectronicdpresentationd-
dHand-outsd-dDeliveringdthedpresentationd-dCareerdplanningd-dPreparingdResumed-
dJobdapplicationsd-dPreparationdfordadjobdinterviewd-dEmploymentdinterviewsd-dFollow-
up.
