COMPLETE SOLUTIONS VERIFIED LATEST UPDATE
Misalignment
The salesperson is not at the same point in the selling process as the customer
How many meetings to get a business sale done
3-5
most important part of a meeting
be ready to talk about your prospect's issues
meeting planning
-your job to take control
-meeting objective
-don't waste prospects time
-state objective at the beginning
Red Lights
-cut budgets
-competitors products
Green lights
-proceed to next step
-meeting with the decision maker
Yellow lights
, -stalling
-challenge prospect to get to a red or green light
SMART selling
-specific
-measurable
-achievable
-realistic
-time based
SMART selling must haves
-customer commitment and a time frame
Meeting approach
-professional introduction
-build rapport
-engage prospect
-set agenda and transition
Developing rapport
-questions to get customer talking
-close harmonious relationship founded on mutual trust
Primary objectives
what you expect to achieve
Optimistic objective
the best possible outcome, shoot for more
Minimum objective