MAR 3400 CH7 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++

MAR 3400 CH7 EXAM QUESTIONS AND ANSWERS WITH

COMPLETE SOLUTIONS GRADED A++

The two biggest changes in sales communication are



A. Cold calling and social interaction

B. Increased competition and the Internet

C. The Internet and buyer behavior

D. Relationship building and face-to-face meetings

C. The Internet and buyer behavior

Changing demographics has had little impact on the interaction with the client.

A. True

B. False

B. False

The channels for sales communication continue to remain the same.



A. True

B. False

B. False

Today's buyer is better prepared for a sales meeting.



A. True

B. False

, A. True

The influence of the Internet in sales is overstated.



A. True

B. False

B. False

The best approach to sales communication is to increase face-to-face meetings.



A. True

B. False

B. False

The buyer's communication style is



A. Not a major factor

B. Unchanged from prior years

C. Not influenced by the change in demographics

D. Important to understand to be successful

D. Important to understand to be successful

The Internet has significantly introduced new sales communication channels.



A. True

B. False

A. True