MAR3711 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
1. Which of the following is NOT one of the ways that a sport "touches" the lives
of consumers?***
a. Sports facilities are often among the most prominent structures in a city
b. Sports facilities serve as a central feature in efforts to draw consumers to
central city areas
c. Sports play a central role in promoting numerous products
d. Sports have been shown to contribute significantly to the economic health of
an area
e. None of the above is a true statement
D.
The worldwide popularity of what sport makes it the leading candidate to lead the
international expansion of US sports?
a. Baseball
b. Basketball
c. Football
d. Hockey
e. Soccer
B
,When Mike Veeck refers to the need for sports marketers to "create memories"
for customers, his advice is most closely tied to which of the four characteristics
that sports share with all services?***
a. Intangibility
b. Heterogeneity
c. Inseparability
d. Non-inventoriabilty
e. Invisible
A
Which of the following is NOT a true statement about the sports industry's
economic importance?****
a. One estimate puts the 2009 size of the sports industry at $410.6 billion
b. In the US, the sports industry is twice as large as the auto industry.
c. The sports industry in the US is seven times as large as the movie industry
d. US consumers spend more on movies than tickets to sporting events
e. All of the above are true statements
D
Using sports events, personalities, and facilities in the marketing of products
other than sporting events might be referred to as _____.
a. Sports Marketing
b. Sports Promotion
c. Marketing with Sports
,d. Sports Operations
e. Sports Business
C
Consumers' increasing investments in their leisure activities are generally
believed to be feed by all of the following except ____.
a. Increasing discretionary incomes
b. The increasing visibility and marketing of sports activities and organizations
c. Consumers' greater free time
d. The increasing number of retirees
e. All of the above are so believed
E.
. Which of the following leagues does NOT have greater annual total attendance
than the NFL?
a. MLB
b. NBA
c. NHL
d. NPB (Japan's professional baseball league)
e. All of the above have greater annual attendance
E
A sports organization that concentrates solely on its core product is said to be in
____ mode.****
a. Commodity
b. Specialization
, c. Engagement
d. Entertainment
e. Winning
A
The _____ component of the sports product is comprised of those factors that are
directly used in "staging" a sporting event.****
a. Core
b. Auxiliary
c. Ancillary
d. Primary
e. Accidental
B
The dominant architectural style of the latest period of sports facility construction
has been termed ____. ****
a. Entertainment
b. Historical
c Retro
d. Contemporary
e. None of the above
C.
Things at a sports event that fans can feel, taste, smell, hear, or otherwise
evaluate based on some tangible attribute are part of the experience's ______.
a. Personal Interaction Quality
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
1. Which of the following is NOT one of the ways that a sport "touches" the lives
of consumers?***
a. Sports facilities are often among the most prominent structures in a city
b. Sports facilities serve as a central feature in efforts to draw consumers to
central city areas
c. Sports play a central role in promoting numerous products
d. Sports have been shown to contribute significantly to the economic health of
an area
e. None of the above is a true statement
D.
The worldwide popularity of what sport makes it the leading candidate to lead the
international expansion of US sports?
a. Baseball
b. Basketball
c. Football
d. Hockey
e. Soccer
B
,When Mike Veeck refers to the need for sports marketers to "create memories"
for customers, his advice is most closely tied to which of the four characteristics
that sports share with all services?***
a. Intangibility
b. Heterogeneity
c. Inseparability
d. Non-inventoriabilty
e. Invisible
A
Which of the following is NOT a true statement about the sports industry's
economic importance?****
a. One estimate puts the 2009 size of the sports industry at $410.6 billion
b. In the US, the sports industry is twice as large as the auto industry.
c. The sports industry in the US is seven times as large as the movie industry
d. US consumers spend more on movies than tickets to sporting events
e. All of the above are true statements
D
Using sports events, personalities, and facilities in the marketing of products
other than sporting events might be referred to as _____.
a. Sports Marketing
b. Sports Promotion
c. Marketing with Sports
,d. Sports Operations
e. Sports Business
C
Consumers' increasing investments in their leisure activities are generally
believed to be feed by all of the following except ____.
a. Increasing discretionary incomes
b. The increasing visibility and marketing of sports activities and organizations
c. Consumers' greater free time
d. The increasing number of retirees
e. All of the above are so believed
E.
. Which of the following leagues does NOT have greater annual total attendance
than the NFL?
a. MLB
b. NBA
c. NHL
d. NPB (Japan's professional baseball league)
e. All of the above have greater annual attendance
E
A sports organization that concentrates solely on its core product is said to be in
____ mode.****
a. Commodity
b. Specialization
, c. Engagement
d. Entertainment
e. Winning
A
The _____ component of the sports product is comprised of those factors that are
directly used in "staging" a sporting event.****
a. Core
b. Auxiliary
c. Ancillary
d. Primary
e. Accidental
B
The dominant architectural style of the latest period of sports facility construction
has been termed ____. ****
a. Entertainment
b. Historical
c Retro
d. Contemporary
e. None of the above
C.
Things at a sports event that fans can feel, taste, smell, hear, or otherwise
evaluate based on some tangible attribute are part of the experience's ______.
a. Personal Interaction Quality
