MAR3711 EXAM QUESTIONS AND ANSWERS WITH COMPLETE
SOLUTIONS GRADED A++ LATEST UPDATE
St. Pauls Pig
Pig that delivers baseballs to umpire (st. pauls saints)
Facilities
Most common way to engage the customer
New Technologies
best way to be innovative
Co-Branding
when you get help by sponsors in a way to create co-identification
LA Vikings
started People Cues
Big Events
equals big games (these CANNOT BE PLANNED)
Chicago
Started putting the seating chart on tickets
Fans
#1 Responsibility
Bobbleheads
Most popular giveaway
Political Issues
,determine the location of sports facilities more than anything else because the
government is the ones who fund the construction (60% of funding is from government)
Super Stadiums
Made from steel or brick
Transportation
HUGE factor in attending sports events
MLB
most effected by gas prices
New York
First ballpark with a skating rink was located here
College Football
People will travel the furthest distances for these sporting events
Fenway Park & Wrigley Field
Only stadiums left from after WW1
Atlanta
#1 Source of FSU Fans at Football Games (has the Largest Alumni Club)
Opportunity Costs
Most important for location issues
Land Costs
what make facility construction more expensive
Philadelphia
Location of one of the first brick and steel stadiums
Frequency of Activities
, Determines importance of location (think difference between # of games for MLB vs.
NFL). AKA the location of the stadium is MORE important for MLB games than NFL
games.
Parking
#1 Gripe from Fans/customers
Public Transportation
Very Important in all New Sports Facility Development because it eliminates:
1. Parking costs and troubles
2. Offsets drinking and driving concerns
Current Economy
Has the biggest impact on the price of tickets
Nebraska
Secondary Ticket Market
Variable Pricing
Difference in price for same seats at different games
Lack of Control
Biggest problem with Sports-Based Marketing
Create Positive Good Will
The Goal of Public Relations
Coca-Cola
the brand with the most promotional events
Social Media
As much as 3 times more effective in selling tickets
SOLUTIONS GRADED A++ LATEST UPDATE
St. Pauls Pig
Pig that delivers baseballs to umpire (st. pauls saints)
Facilities
Most common way to engage the customer
New Technologies
best way to be innovative
Co-Branding
when you get help by sponsors in a way to create co-identification
LA Vikings
started People Cues
Big Events
equals big games (these CANNOT BE PLANNED)
Chicago
Started putting the seating chart on tickets
Fans
#1 Responsibility
Bobbleheads
Most popular giveaway
Political Issues
,determine the location of sports facilities more than anything else because the
government is the ones who fund the construction (60% of funding is from government)
Super Stadiums
Made from steel or brick
Transportation
HUGE factor in attending sports events
MLB
most effected by gas prices
New York
First ballpark with a skating rink was located here
College Football
People will travel the furthest distances for these sporting events
Fenway Park & Wrigley Field
Only stadiums left from after WW1
Atlanta
#1 Source of FSU Fans at Football Games (has the Largest Alumni Club)
Opportunity Costs
Most important for location issues
Land Costs
what make facility construction more expensive
Philadelphia
Location of one of the first brick and steel stadiums
Frequency of Activities
, Determines importance of location (think difference between # of games for MLB vs.
NFL). AKA the location of the stadium is MORE important for MLB games than NFL
games.
Parking
#1 Gripe from Fans/customers
Public Transportation
Very Important in all New Sports Facility Development because it eliminates:
1. Parking costs and troubles
2. Offsets drinking and driving concerns
Current Economy
Has the biggest impact on the price of tickets
Nebraska
Secondary Ticket Market
Variable Pricing
Difference in price for same seats at different games
Lack of Control
Biggest problem with Sports-Based Marketing
Create Positive Good Will
The Goal of Public Relations
Coca-Cola
the brand with the most promotional events
Social Media
As much as 3 times more effective in selling tickets
