MAR 3711 FINAL EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
What percentage of the NFL's revenue come from the ticket sales?
a. Less than 20 percent
b. 20 percent
c. 40 percent
d. 60 percent
e. More than 60 percent
B
On average, MLB teams receive ___ percentage of the total revenues generated
by food and beverage sales.
a. 25 percent
b. 35 percent
c. 45 percent
d. 55 percent
e. 75 percent
D
Which of the major US professional sports leagues has been able to satisfy their
need for new revenues primarily from selling media rights?
a. MLB
b. NBA
,c. NHL
d. NFL
e. NASCAR
D
Which of the following is true relative to sports use of PSLs?
a. The first team to use PSLs was the Chicago Bulls
b. PSL's cannot be passed down to heirs or sold
c. PSL's usually are a more expensive means of financing facilities than
government financing
d. To date PSLs have been used exclusively to finance facilities
e. PSL's have existed since the early 1900s
D
What type of sponsorship typically generates the greatest revenues for teams?
a. Organizational
b. Individual
c. Event
d. Activity
e. Player
A
_____ and ______ are the two major sponsorship challenges facing sports
marketers.
a. Evolving the sponsorship inventory and managing sponsorships once they are
in place
, b. Minimizing sponsorship costs and maximizing sponsorship revenues
c. Generating sponsor exposure and revenues
d. Generating revenues and ensuring the maintenance of customer goodwill
e. Setting the price and collecting payment
A
The TGI Friday's Front Row Grill operating in the Arizona Diamondback's ballpark
is best characterized as a ____.
a. Proprietary sponsorship
b. Facility sponsorship
c. Asset sponsorship
d. Joint venture
e. Asset management
D
_____ refers to the opportunity to use a sponsorship to interact with or to obtain
access to consumers.
a. Activation
b. Goodwill
c. Proprietary sponsorships
d. Up-selling
e. Formalization
A
The current economic problems inherent in the US and Europe are likely to make
what type of sponsorship more valued?
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
What percentage of the NFL's revenue come from the ticket sales?
a. Less than 20 percent
b. 20 percent
c. 40 percent
d. 60 percent
e. More than 60 percent
B
On average, MLB teams receive ___ percentage of the total revenues generated
by food and beverage sales.
a. 25 percent
b. 35 percent
c. 45 percent
d. 55 percent
e. 75 percent
D
Which of the major US professional sports leagues has been able to satisfy their
need for new revenues primarily from selling media rights?
a. MLB
b. NBA
,c. NHL
d. NFL
e. NASCAR
D
Which of the following is true relative to sports use of PSLs?
a. The first team to use PSLs was the Chicago Bulls
b. PSL's cannot be passed down to heirs or sold
c. PSL's usually are a more expensive means of financing facilities than
government financing
d. To date PSLs have been used exclusively to finance facilities
e. PSL's have existed since the early 1900s
D
What type of sponsorship typically generates the greatest revenues for teams?
a. Organizational
b. Individual
c. Event
d. Activity
e. Player
A
_____ and ______ are the two major sponsorship challenges facing sports
marketers.
a. Evolving the sponsorship inventory and managing sponsorships once they are
in place
, b. Minimizing sponsorship costs and maximizing sponsorship revenues
c. Generating sponsor exposure and revenues
d. Generating revenues and ensuring the maintenance of customer goodwill
e. Setting the price and collecting payment
A
The TGI Friday's Front Row Grill operating in the Arizona Diamondback's ballpark
is best characterized as a ____.
a. Proprietary sponsorship
b. Facility sponsorship
c. Asset sponsorship
d. Joint venture
e. Asset management
D
_____ refers to the opportunity to use a sponsorship to interact with or to obtain
access to consumers.
a. Activation
b. Goodwill
c. Proprietary sponsorships
d. Up-selling
e. Formalization
A
The current economic problems inherent in the US and Europe are likely to make
what type of sponsorship more valued?
