EXAM 3 MAR 3711 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE GRADED
A++
#1 Reason for whats driving the need for revenue growth
personnel
whats driving the need for revenue growth
facilites, personnel, operations, travel, general and administrative costs
#1 source of revenue
gate receipts - 28%
national revenue
national media + licensing
2016 ncaa football program revenues and expenses - FSU
Total revenue - 113B
Total Expenses - 115B
7.5 Billion Total Revenue
When subsidies are taken into account only 28 of 230 schools operate at a profit
12.2%
FSU Subsidy %
5.85%
Where does most revenue sources go to for the NFL
,Tv - 57%
#1 source of olympics revenue for the new model for sports
broadcast rights - 50%
What can colleges do to increase revenue
add sports
sell more tickets
increase prices
increase media revenues
#1 generalizing revenue sources
20% of tickets is 50% of revenue
greater portion from premium tickets
teams with highest wait times
chicago bears - 30+ years
green bay packers - 108 years
new england patriots -50 years
pittsburgh steelers- 50 years
seattle seahawks - 50 years
average ticket revenues
mlb - 74.4m
nba- 41.0m
nfl - 50.4m
NHL-58.9M
,highest average ticket revenues per game
NFL - 6.30M
ncaa mens basketball (mar-april'13)
1,152 millions
luxury suites
a self enclosed seating area with numerous private amentities
club suites
a self contained seating amera with numerous semi privates amentites
innovation facility use
event options - conventions, conferences, concerts
in event options- hospitality, retail, lodging
#1 total team sponsorship revenues
100 million la kings
a newer innovation: party suites
500 to 2500 per event
sold on game to game basis
made available due to unsold luxury suites
still developing innovation: dynamic pricing
potentially maximize revenue per seat
price of each event based on demand
applied only to tickets so far
food / beverage revenues
, key: sales per attendee
cowboys - 80m in merchandise sales 2012
joint ventures
in 2014, the NFL made a seven figure equity invesment in outerstuff, one of its largest
appearl licensees. sports licensing is a 15 billion annual business
what is the key to revenue growth
creating revenue opportunities by building the revenue inventory - Mike veeck
how can sport marketers build their inventory
dissect facility
evaluate processes
consider activities
be a copycat
sponsorship
a business relationship between a provider of funds, resources, or services, and an
individual event or organization which offers in return some rights and associations that
may be used by the sponsor for their commerical advantage
What can be sponsored?
events, organizations, facilities, assets, people, etc
Facility Sponsorship
building, areas, individual seats, assets
event sponsorship
season / game
people / organization sponsorship
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE GRADED
A++
#1 Reason for whats driving the need for revenue growth
personnel
whats driving the need for revenue growth
facilites, personnel, operations, travel, general and administrative costs
#1 source of revenue
gate receipts - 28%
national revenue
national media + licensing
2016 ncaa football program revenues and expenses - FSU
Total revenue - 113B
Total Expenses - 115B
7.5 Billion Total Revenue
When subsidies are taken into account only 28 of 230 schools operate at a profit
12.2%
FSU Subsidy %
5.85%
Where does most revenue sources go to for the NFL
,Tv - 57%
#1 source of olympics revenue for the new model for sports
broadcast rights - 50%
What can colleges do to increase revenue
add sports
sell more tickets
increase prices
increase media revenues
#1 generalizing revenue sources
20% of tickets is 50% of revenue
greater portion from premium tickets
teams with highest wait times
chicago bears - 30+ years
green bay packers - 108 years
new england patriots -50 years
pittsburgh steelers- 50 years
seattle seahawks - 50 years
average ticket revenues
mlb - 74.4m
nba- 41.0m
nfl - 50.4m
NHL-58.9M
,highest average ticket revenues per game
NFL - 6.30M
ncaa mens basketball (mar-april'13)
1,152 millions
luxury suites
a self enclosed seating area with numerous private amentities
club suites
a self contained seating amera with numerous semi privates amentites
innovation facility use
event options - conventions, conferences, concerts
in event options- hospitality, retail, lodging
#1 total team sponsorship revenues
100 million la kings
a newer innovation: party suites
500 to 2500 per event
sold on game to game basis
made available due to unsold luxury suites
still developing innovation: dynamic pricing
potentially maximize revenue per seat
price of each event based on demand
applied only to tickets so far
food / beverage revenues
, key: sales per attendee
cowboys - 80m in merchandise sales 2012
joint ventures
in 2014, the NFL made a seven figure equity invesment in outerstuff, one of its largest
appearl licensees. sports licensing is a 15 billion annual business
what is the key to revenue growth
creating revenue opportunities by building the revenue inventory - Mike veeck
how can sport marketers build their inventory
dissect facility
evaluate processes
consider activities
be a copycat
sponsorship
a business relationship between a provider of funds, resources, or services, and an
individual event or organization which offers in return some rights and associations that
may be used by the sponsor for their commerical advantage
What can be sponsored?
events, organizations, facilities, assets, people, etc
Facility Sponsorship
building, areas, individual seats, assets
event sponsorship
season / game
people / organization sponsorship
