MAR 3711 TEST 2 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE

MAR 3711 TEST 2 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE In Lecture 8, it is suggested that which of the major US spots leagues currently has the greatest number of product issues? NFL In Lecture 8, it is suggested that which of the major US sports leagues currently has the greatest problem with media viewership because of their dependence on media revenues? NFL In Lecture 8, ___ was identified as currently the most important of the key issues driving the management of name, image, and likeness (i.e., NIL) deals for collegiate sports marketers? Managing Impact on Athletics Department Revenues In Lecture 8, ___ which of the following was NOT identified as one of the key issues driving the management of name, image, and likeness (i.e., NIL) deals for collegiate sports marketers? ALL TRUE: - Managing Impact on Athletics Department Revenues - Managing the University Brand - Managing the Effects on Athletic Performance In Lecture 8, it was suggested that which of the following is the best characterization of the management of issues related to college athletes NIL rights by university administrators? Largely it's an Unregulated Mess According to Lecture 8, of the Components of the Sports & Entertainment Experience ____ traditionally is believed to drive the reaction of fans (i.e., customers) to their experience? The In-Facility Details According to Lecture 8, of the Components of the Sports & Entertainment Experience ____ currently the focus is moving to ____ of the experience? Contemporary Focus According to Lecture 8, in the video entitled "How To Create Memorable Events" emphasizes the need for a pass-along story as a means to create and promote an event as memorable. Which of the following was NOT identified as one of the issues that should be considered when developing a pass-along story as a means to create a memorable event? According to Lecture 8, of what consumers look for from their sports and entertainment experiences, ___ is/are typically the most important? Fun In Lecture 8, which of the following was identified as the most important of the "things" that appealing to the identity of sports fans can do for a sports organization? Reduce the Importance of Ticket Prices In Lecture 8, it was suggested that "values congruency" specifically suggests which of the following? Teams need to identify their target customers' most important personal values and endeavor to project a image that is consistently supportive on a set of common value deemed important by the organizations profile of customers (i.e., fans) In Lecture 8, it which of the following was NOT identified as an example of the "values" where congruency tends to lead to greater fan identify? ALL TRUE: - Community Involvement - Diversity - Loyalty - Family - Safety and Well-Being - Health - Social Justice In the video entitled "To Manage A Successful Sports Team, Don't Obsess About Winning" shown in Lecture 8, "winning" was described as a commodity and it was suggested that successful sports teams pursue one of four strategies. Which of the following was NOT one of the four so identified? In Lecture 8, ____ benefits were identified the "type of benefit" most fans consider the most important in their evaluation of a sports or entertainment experience? Social (Belongingness/Identity) According to Lecture 8, who described Apple as the Ellis Island of companies describing everyone he hired as a troublemaker somewhere else and that organizations needed to get out of the way of innovators? Steve Jobs In Lecture 8, the ____ was the only US sports league where media benefits were the most important? NFL In Lecture 8, in general it is suggested that for sports & entertainment organizations the benefits for ___ are the most important? Ticket Buyers In Lecture 8, it was suggested that of the things that makes a game "functional," the most important is whether it is ____? Well-Staged In Lecture 8, which of the following was not identified as one of the types of benefits sought by sports & entertainment customers? ALL TRUE: