MAR 3711 FSU EXAM 1 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
Which of the following sports facilities was identified in this lecture as currently
being the most expensive completed sports venue?
b. MetLife Stadium (NY Giants/Jets)*
Which of the following sports organizations was identified in this lecture as
currently a sports venue whose cost will exceed $2 billion when completed?
e. Los Angeles Rams*
. Which of the following sports facilities was identified in this lecture as saving
construction costs by having a fabric roof and a field that rolls out of the facility
as opposed to having a retractable roof??
d. University of Phoenix Stadium (Arizona Cardinals)*
Which of the following was identified as the number one source of competition
currently faced by sports marketers?
d. Home Viewing*
. Which of the following was identified in this lecture as being the biggest
challenge for the sports industry in the next ten years?
e. Getting live experiences to keep pace with at-home experience*
. Which of the big four pro leagues was identified in this lecture as being the most
innovative in terms of marketing?
c. NBA*
, Which of the following was identified in this lecture as being the biggest
complaint fans currently have relative to attending sporting events?
a. Ticket prices*
Which of the following was identified in this lecture as being the most innovative
MLB team?
c. San Francisco Giants*
. Which of the following was identified in this lecture as typically being the largest
source of revenue for sports teams?
d. Media revenues*
Which of the following was identified in this lecture as being the first sports
franchise to achieve $100 million in sponsorship revenues for a year?
b. Los Angeles Kings*
Which of the following was identified in this lecture as the percentage of fans at
an event who are there to watch the game?
a. 20 percent*
Which of the following would be least likely to logically qualify as an identify
driver?
b. Doak Campbell Stadium*
Which of the following persons was identified in class as being the one who
originated the idea for Disco Demolition Night?
d. Mike Veeck*
Which of the following was identified in class as currently being the primary
source of concern when sports organizations conceptualize their "product"?
COMPLETE SOLUTIONS GRADED A++
Which of the following sports facilities was identified in this lecture as currently
being the most expensive completed sports venue?
b. MetLife Stadium (NY Giants/Jets)*
Which of the following sports organizations was identified in this lecture as
currently a sports venue whose cost will exceed $2 billion when completed?
e. Los Angeles Rams*
. Which of the following sports facilities was identified in this lecture as saving
construction costs by having a fabric roof and a field that rolls out of the facility
as opposed to having a retractable roof??
d. University of Phoenix Stadium (Arizona Cardinals)*
Which of the following was identified as the number one source of competition
currently faced by sports marketers?
d. Home Viewing*
. Which of the following was identified in this lecture as being the biggest
challenge for the sports industry in the next ten years?
e. Getting live experiences to keep pace with at-home experience*
. Which of the big four pro leagues was identified in this lecture as being the most
innovative in terms of marketing?
c. NBA*
, Which of the following was identified in this lecture as being the biggest
complaint fans currently have relative to attending sporting events?
a. Ticket prices*
Which of the following was identified in this lecture as being the most innovative
MLB team?
c. San Francisco Giants*
. Which of the following was identified in this lecture as typically being the largest
source of revenue for sports teams?
d. Media revenues*
Which of the following was identified in this lecture as being the first sports
franchise to achieve $100 million in sponsorship revenues for a year?
b. Los Angeles Kings*
Which of the following was identified in this lecture as the percentage of fans at
an event who are there to watch the game?
a. 20 percent*
Which of the following would be least likely to logically qualify as an identify
driver?
b. Doak Campbell Stadium*
Which of the following persons was identified in class as being the one who
originated the idea for Disco Demolition Night?
d. Mike Veeck*
Which of the following was identified in class as currently being the primary
source of concern when sports organizations conceptualize their "product"?
