MAR3711 EXAM 2 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS
Which of the series of cues that defines the sports entertainment product is
generally accepted to be the most important largely because of its role in
establishing a fan's identity with a team athlete or performer?
Other fans and appearance
Which of the following key product issues is having the greatest influence on the
NFL?
Media viewership has declined across all sports
In the Savannah bananas video the team's games were described as like a....?
Circus
Among the option sports teams are currently using to enhance their product for
fans which of the following recently has been the most commonly employed?
.
Football has its own set of issues the most important of which was identified as
which of the following
-Product issues
-under-developed game day experiences
Which of the following disruptive locational strategies for sports entertainment
providers is specifically focused on addressing the declining popularity of
passive options for consumers especially younger customers?
, Could be entertainment options*
-facility clusters
-multi-functional spaces
-waterside spaces
-historical emphasis
Which of the following is not one of the occasions when the location of the sports
entertainment venues is especially important in the decision making of
consumers?
Location is especially important when:
-the product is not superior
-the competition is strong and plentiful
-the frequency of facility use is high
-when target markets have safety security concerns
A proposal has been advanced to construct a new stadium for the Chicago Bears
where the new facility would be located in the area that has served as a...?
Racetrack site, abandoned racetracks
When considering the role of transportation and how to use the space devoted to
parking sports and entertainment marketing marketers should consider which of
the following?
Access and parking
Of the impacts of pricing strategies have had on sports and entertainment
marketing what has been the most important effect to date?
Raised expectation of customers
COMPLETE SOLUTIONS
Which of the series of cues that defines the sports entertainment product is
generally accepted to be the most important largely because of its role in
establishing a fan's identity with a team athlete or performer?
Other fans and appearance
Which of the following key product issues is having the greatest influence on the
NFL?
Media viewership has declined across all sports
In the Savannah bananas video the team's games were described as like a....?
Circus
Among the option sports teams are currently using to enhance their product for
fans which of the following recently has been the most commonly employed?
.
Football has its own set of issues the most important of which was identified as
which of the following
-Product issues
-under-developed game day experiences
Which of the following disruptive locational strategies for sports entertainment
providers is specifically focused on addressing the declining popularity of
passive options for consumers especially younger customers?
, Could be entertainment options*
-facility clusters
-multi-functional spaces
-waterside spaces
-historical emphasis
Which of the following is not one of the occasions when the location of the sports
entertainment venues is especially important in the decision making of
consumers?
Location is especially important when:
-the product is not superior
-the competition is strong and plentiful
-the frequency of facility use is high
-when target markets have safety security concerns
A proposal has been advanced to construct a new stadium for the Chicago Bears
where the new facility would be located in the area that has served as a...?
Racetrack site, abandoned racetracks
When considering the role of transportation and how to use the space devoted to
parking sports and entertainment marketing marketers should consider which of
the following?
Access and parking
Of the impacts of pricing strategies have had on sports and entertainment
marketing what has been the most important effect to date?
Raised expectation of customers
