MAR 3711 EXAM 1 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
Which of the following was NOT identified as one of the factors driving sports
and entertainment interest in marketing?
The factors driving sports and entertainment interest in marketing:
Generating Revenues
Talent Costs
Facility Costs
Operating Costs
Application of Tech
Focus on Urban Development
Increasing Competition (greatest effect on sports and entertainment marketers's efforts)
(question 2 and 9)
Ticket Pricing
Economy
"Politicization" of Sports and Entertainment
According to Lecture 1-1, which of the following is currently having the greatest
effect on sports & entertainment marketers' efforts?
Increasing Competition
According to Lecture 1-1, what was identified as the most important of the factors
that are driving interest insports & entertainment from a business perspective
Sports and Entertainment as Media Content
,According to Lecture 1-1, which of the following was identified as the most
important of the factors complicatingsports & entertainment marketing?
Media over Exposure and Fragmentation of Market
According to Lecture 1-1, college football ticket buyers on a survey assessing
their satisfaction with their purchasegave college football as an experience a
grade of ___
7.0
According to Lecture 1-1, which of the following is currently the most important
of the factors identified as a driver of sports & entertainment organizations'
interest in marketing
Generating Revenues
According to Lecture 1-2, based on event type sports has a market share of
approximately ___ of the entertainment market?
40.06%
According to Lecture 1-2, which of the following has the higher compound annual
growth rate (CAGR)
Movies! 7.31%
According to Lecture 1-2, which of the following has the greatest market share?
Sports!
According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports
events?
Prices! (Ticket, Food, Etc)
, According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports
events?
Customer Perspective, Live experience keeping up with at home experience
According to Lecture 1-2, what has the greatest effect on consumers'
expectations as to the in-person sportsexperience?
Hard Rock Stadium Seats
According to Lecture 1-2, of the major innovation options available for sports
events which has been mostfrequently used by sports organizations in recent
years?
New Social Areas! (Plaza, parking lots)
According to Lecture 1-2, which of the following was identified as the major
innovation obstacle that has been themost difficult for sports marketers to
overcome?
Increased options for consuming sports experience
According to Lecture 1-2, which of the major US sports leagues has been the
most innovative in recent years
MLB
According to Lecture 1-2, which of the following is NOT a true statement about
the domain of sports marketing?
(TRUE)
The Primary Spectator Experience is Entertainment
COMPLETE SOLUTIONS GRADED A++
Which of the following was NOT identified as one of the factors driving sports
and entertainment interest in marketing?
The factors driving sports and entertainment interest in marketing:
Generating Revenues
Talent Costs
Facility Costs
Operating Costs
Application of Tech
Focus on Urban Development
Increasing Competition (greatest effect on sports and entertainment marketers's efforts)
(question 2 and 9)
Ticket Pricing
Economy
"Politicization" of Sports and Entertainment
According to Lecture 1-1, which of the following is currently having the greatest
effect on sports & entertainment marketers' efforts?
Increasing Competition
According to Lecture 1-1, what was identified as the most important of the factors
that are driving interest insports & entertainment from a business perspective
Sports and Entertainment as Media Content
,According to Lecture 1-1, which of the following was identified as the most
important of the factors complicatingsports & entertainment marketing?
Media over Exposure and Fragmentation of Market
According to Lecture 1-1, college football ticket buyers on a survey assessing
their satisfaction with their purchasegave college football as an experience a
grade of ___
7.0
According to Lecture 1-1, which of the following is currently the most important
of the factors identified as a driver of sports & entertainment organizations'
interest in marketing
Generating Revenues
According to Lecture 1-2, based on event type sports has a market share of
approximately ___ of the entertainment market?
40.06%
According to Lecture 1-2, which of the following has the higher compound annual
growth rate (CAGR)
Movies! 7.31%
According to Lecture 1-2, which of the following has the greatest market share?
Sports!
According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports
events?
Prices! (Ticket, Food, Etc)
, According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports
events?
Customer Perspective, Live experience keeping up with at home experience
According to Lecture 1-2, what has the greatest effect on consumers'
expectations as to the in-person sportsexperience?
Hard Rock Stadium Seats
According to Lecture 1-2, of the major innovation options available for sports
events which has been mostfrequently used by sports organizations in recent
years?
New Social Areas! (Plaza, parking lots)
According to Lecture 1-2, which of the following was identified as the major
innovation obstacle that has been themost difficult for sports marketers to
overcome?
Increased options for consuming sports experience
According to Lecture 1-2, which of the major US sports leagues has been the
most innovative in recent years
MLB
According to Lecture 1-2, which of the following is NOT a true statement about
the domain of sports marketing?
(TRUE)
The Primary Spectator Experience is Entertainment
