MAR3711 EXAM 1 CRONIN QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
Contrarian
one who rejects conventional wisdom
Most expensive completed sports venue
MetLife Stadium (NY Giants/Jets)
Sports venue whose cost will exceed $2B when completed
LA Rams
Sports venue that saved on construction costs by having a fabric roof and a field
that rolls out of the facility as opposed to having a retractable roof
University of Pheonix (Arizona Cardinals)
#1 Source of competition currently faced by sports marketers
home viewing
biggest challenge for the sports industry in the next 10 years
getting live experiences to keep pace with at-home experience
which of the big four pro leagues was identified in this lecture as being the most
innovative in terms of marketing
NBA
Which of the following was identified in lecture as being the biggest complaint
fans currently have relative to attending sporting events?
ticket prices
, which of the following was identified in this lecture as being the most innovative
MLB team
San Francisco Giants
the largest source of revenue for sports teams
media revenue
first sports franchise to achieve $100M in sponsorship revenues for a year
LA Kings
percentage of fans at an event who are there to watch the game
20%
Which would be least likely to logically qualify as an identity driver
Doak Campbell Stadium
which person was identified in class as being the one who originated the idea for
Disco Demolition Night?
Mike Veeck
primary source of concern when sports organizations conceptualize their
"product"
media perception
what customers typically takeaway from a sports experience
memories
the most important of the seven buckets consumers use to conceptualize their
sports experience
in-game enhancements and technology
the first entertainment zone development in sports
ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
Contrarian
one who rejects conventional wisdom
Most expensive completed sports venue
MetLife Stadium (NY Giants/Jets)
Sports venue whose cost will exceed $2B when completed
LA Rams
Sports venue that saved on construction costs by having a fabric roof and a field
that rolls out of the facility as opposed to having a retractable roof
University of Pheonix (Arizona Cardinals)
#1 Source of competition currently faced by sports marketers
home viewing
biggest challenge for the sports industry in the next 10 years
getting live experiences to keep pace with at-home experience
which of the big four pro leagues was identified in this lecture as being the most
innovative in terms of marketing
NBA
Which of the following was identified in lecture as being the biggest complaint
fans currently have relative to attending sporting events?
ticket prices
, which of the following was identified in this lecture as being the most innovative
MLB team
San Francisco Giants
the largest source of revenue for sports teams
media revenue
first sports franchise to achieve $100M in sponsorship revenues for a year
LA Kings
percentage of fans at an event who are there to watch the game
20%
Which would be least likely to logically qualify as an identity driver
Doak Campbell Stadium
which person was identified in class as being the one who originated the idea for
Disco Demolition Night?
Mike Veeck
primary source of concern when sports organizations conceptualize their
"product"
media perception
what customers typically takeaway from a sports experience
memories
the most important of the seven buckets consumers use to conceptualize their
sports experience
in-game enhancements and technology
the first entertainment zone development in sports
