MAR3711 LECTURE 6 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
In Lecture 6, which of the following was identified as currently the dominant
reason segmentation and target marketing should be an important concern for
sports and ent organizations?
price limits number of potential customers
According to Lecture 6, which of the following US professional sports has the
greatest need for segmentation and target marketing strategies?
MLB
According to Lecture 6, which of the following was identified as the "Hidden
Problem" of US pro sports organizations?
low attendance
According to Lecture 6, which of the following MLB teams was LAST in
attendance as a % of ballpark capacity over the ten years from 2011-2020?
Miami Marlins
According to Lecture 6, it was reported by Yahoo Sports in 2018 that FSU
attendance at football games was inflated by ?
57%
According to Lecture 6, what US professional sports league recently reported a
61% increase in female viewership?
NHL
, According to Lecture 6, what is the primary purpose of segmentation and target
marketing for sports and ent marketers?
enhances efficiency and effectiveness of marketing strategies
which of the following was NOT identified in Lecture 6 as one of the purposes of
segmentation and target marketing are important for sports and ent
organizations?
puts focus on likely buyers, increases understanding of potential customers, identify
product mix, enhances efficiency and effectiveness of marketing strategies
What was identified in Lecture 6 as the problem with using lifestyle
segmentation?
it is difficult and expensive to use
which of the following was NOT identified in Lecture 6 video entitled "Market
Segmentation Why Market Segments Are Important" the "rules" that characterize
a good market segment suggest the members of a segment must be _____ ?
substantial, identifiable, measurable, accessible, responsive
In Lecture 6, it is suggested that ____ of pro sports tickets are purchased by
firms?
60%
In Lecture 6, which of the following was identified as the most commonly used
type of market segmentation by sports and ent organizations?
economic and demographic
COMPLETE SOLUTIONS GRADED A++
In Lecture 6, which of the following was identified as currently the dominant
reason segmentation and target marketing should be an important concern for
sports and ent organizations?
price limits number of potential customers
According to Lecture 6, which of the following US professional sports has the
greatest need for segmentation and target marketing strategies?
MLB
According to Lecture 6, which of the following was identified as the "Hidden
Problem" of US pro sports organizations?
low attendance
According to Lecture 6, which of the following MLB teams was LAST in
attendance as a % of ballpark capacity over the ten years from 2011-2020?
Miami Marlins
According to Lecture 6, it was reported by Yahoo Sports in 2018 that FSU
attendance at football games was inflated by ?
57%
According to Lecture 6, what US professional sports league recently reported a
61% increase in female viewership?
NHL
, According to Lecture 6, what is the primary purpose of segmentation and target
marketing for sports and ent marketers?
enhances efficiency and effectiveness of marketing strategies
which of the following was NOT identified in Lecture 6 as one of the purposes of
segmentation and target marketing are important for sports and ent
organizations?
puts focus on likely buyers, increases understanding of potential customers, identify
product mix, enhances efficiency and effectiveness of marketing strategies
What was identified in Lecture 6 as the problem with using lifestyle
segmentation?
it is difficult and expensive to use
which of the following was NOT identified in Lecture 6 video entitled "Market
Segmentation Why Market Segments Are Important" the "rules" that characterize
a good market segment suggest the members of a segment must be _____ ?
substantial, identifiable, measurable, accessible, responsive
In Lecture 6, it is suggested that ____ of pro sports tickets are purchased by
firms?
60%
In Lecture 6, which of the following was identified as the most commonly used
type of market segmentation by sports and ent organizations?
economic and demographic
