MAR 3711 - SPORTS MARKETING EXAM 1 QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
According to Lecture 1-1, which of the following is currently the most important
of the factors identified as a driver of sports & entertainment organizations'
interest in marketing?
Revenue
According to Lecture 1-1, which of the following is currently having the greatest
effect on sports & entertainment marketers' efforts?
Increasing Competition
According to Lecture 1-1, which of the following is NOT one of the factors that
has led to the greater politicization of sports & entertainment ?
Reasons FOR include:
Social Justice/Player Protests, Owners vs Public, Off-Field Issues, PEDs, Head
Injuries/Risks
According to Lecture 1-1, what was identified as the most important of the factors
that are driving interest in sports & entertainment from a business perspective?
Media Content
According to Lecture 1-1, which of the following was identified as the most
important of the factors complicating sports & entertainment marketing?
Media Exposure and Fragmentation of Market (watch on TV vs in person)
,According to Lecture 1-1, of the Pandemic Effects identified which was identified
as having the greatest effect for sports & entertainment marketers?
Identified Alternatives to In-Person Sports and Entertainment
According to Lecture 1-1, college football ticket buyers on a survey assessing
their satisfaction with their purchase gave college football as an experience a
grade of ___?
7.1 (Season Ticket Holders 7.0)
According to Lecture 1-1, which of the following was NOT identified as one of the
factors driving sports & entertainment's interest in marketing?
(Revenue, Talent Cost, Facility Costs, Operating Costs, Technology Application, Urban
Development, Increasing Competition, Ticket Prices, The Economy, Politicization)
According to Lecture 1-1, which of the following was NOT identified as one of the
factors that has led to greater politicization of sports and entertainment?
(Player Protests, Owners vs Public Finance, Off-Field Behavior, PEDs, Head Injuries)
According to Lecture 1-1, which of the following was identified as the most
important of the social issue effects complicating sports & entertainment
marketing?
Consumer Alienation (kneeling during anthem)
According to Lecture 1-2, today successful sports marketing requires extensive
engagement and the KEY to that success is fans' engagement with
Fan to fan engagement
,According to Lecture 1-2, a SSSBJ Survey suggested that consumers identified
which of the following as the biggest threat to the sports industry over the next
decade?
a. Live experience keeping up with at home experience
b. Rising cost of attendance
According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports
events?
a. Ticket Prices
b. Food and beverage prices
According to Lecture 1-2, what has the greatest effect on consumers'
expectations as to the in-person sports experience?
a. As ticket prices go up, expectations go up
According to Lecture 1-2, of the major innovation options available for sports
events which has been most frequently used by sports organizations in recent
years?
a. New social areas (Plazas, parking lot zones)
According to Lecture 1-2, which of the following was identified as the major
innovation obstacle that has been the most difficult for sports marketers to
overcome?
a. Increased options for consuming sports experience
According to Lecture 1-2, which of the major US sports leagues has been the
most innovative in recent years?
, MLB
According to the "What Is Sports Marketing video in Lecture 1-2, the expert
interview suggested that the job of sports (or entertainment) marketers when
engaged in B2B marketing efforts is to generate revenues for their organization
from their business partner by ____?
Giving fans what they want
According to Lecture 1-2, which of the following is NOT a true statement about
the domain of sports marketing?
ALL TRUE: Primary spectator experience: Entertainment, “The game not the outcome”,
social interaction, Interactive activities, service.
According to Lecture 1-2, which of the following was identified as THE BIGGEST
PROBLEM faced by sports & entertainment marketers?
a. (Price) Huge number of lower cost options
According to Lecture 1-2, which of the following was identified as THE BIGGEST
MYTH associated with sports marketing?
a. Winning cures all
According to Lecture 1-2, in the US the average per person annual spending on
admissions to sporting events is approximately ___?
a. $99.85
According to Lecture 1-2, approximately ____ of the US population attends at
least one spectator sports event annually?
35%
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
According to Lecture 1-1, which of the following is currently the most important
of the factors identified as a driver of sports & entertainment organizations'
interest in marketing?
Revenue
According to Lecture 1-1, which of the following is currently having the greatest
effect on sports & entertainment marketers' efforts?
Increasing Competition
According to Lecture 1-1, which of the following is NOT one of the factors that
has led to the greater politicization of sports & entertainment ?
Reasons FOR include:
Social Justice/Player Protests, Owners vs Public, Off-Field Issues, PEDs, Head
Injuries/Risks
According to Lecture 1-1, what was identified as the most important of the factors
that are driving interest in sports & entertainment from a business perspective?
Media Content
According to Lecture 1-1, which of the following was identified as the most
important of the factors complicating sports & entertainment marketing?
Media Exposure and Fragmentation of Market (watch on TV vs in person)
,According to Lecture 1-1, of the Pandemic Effects identified which was identified
as having the greatest effect for sports & entertainment marketers?
Identified Alternatives to In-Person Sports and Entertainment
According to Lecture 1-1, college football ticket buyers on a survey assessing
their satisfaction with their purchase gave college football as an experience a
grade of ___?
7.1 (Season Ticket Holders 7.0)
According to Lecture 1-1, which of the following was NOT identified as one of the
factors driving sports & entertainment's interest in marketing?
(Revenue, Talent Cost, Facility Costs, Operating Costs, Technology Application, Urban
Development, Increasing Competition, Ticket Prices, The Economy, Politicization)
According to Lecture 1-1, which of the following was NOT identified as one of the
factors that has led to greater politicization of sports and entertainment?
(Player Protests, Owners vs Public Finance, Off-Field Behavior, PEDs, Head Injuries)
According to Lecture 1-1, which of the following was identified as the most
important of the social issue effects complicating sports & entertainment
marketing?
Consumer Alienation (kneeling during anthem)
According to Lecture 1-2, today successful sports marketing requires extensive
engagement and the KEY to that success is fans' engagement with
Fan to fan engagement
,According to Lecture 1-2, a SSSBJ Survey suggested that consumers identified
which of the following as the biggest threat to the sports industry over the next
decade?
a. Live experience keeping up with at home experience
b. Rising cost of attendance
According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports
events?
a. Ticket Prices
b. Food and beverage prices
According to Lecture 1-2, what has the greatest effect on consumers'
expectations as to the in-person sports experience?
a. As ticket prices go up, expectations go up
According to Lecture 1-2, of the major innovation options available for sports
events which has been most frequently used by sports organizations in recent
years?
a. New social areas (Plazas, parking lot zones)
According to Lecture 1-2, which of the following was identified as the major
innovation obstacle that has been the most difficult for sports marketers to
overcome?
a. Increased options for consuming sports experience
According to Lecture 1-2, which of the major US sports leagues has been the
most innovative in recent years?
, MLB
According to the "What Is Sports Marketing video in Lecture 1-2, the expert
interview suggested that the job of sports (or entertainment) marketers when
engaged in B2B marketing efforts is to generate revenues for their organization
from their business partner by ____?
Giving fans what they want
According to Lecture 1-2, which of the following is NOT a true statement about
the domain of sports marketing?
ALL TRUE: Primary spectator experience: Entertainment, “The game not the outcome”,
social interaction, Interactive activities, service.
According to Lecture 1-2, which of the following was identified as THE BIGGEST
PROBLEM faced by sports & entertainment marketers?
a. (Price) Huge number of lower cost options
According to Lecture 1-2, which of the following was identified as THE BIGGEST
MYTH associated with sports marketing?
a. Winning cures all
According to Lecture 1-2, in the US the average per person annual spending on
admissions to sporting events is approximately ___?
a. $99.85
According to Lecture 1-2, approximately ____ of the US population attends at
least one spectator sports event annually?
35%
