MAR 3711 EXAM 1 (LECTURE POWERPOINT QUESTIONS) AND
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
Lec 1-1: So what is expected of you?
Critically think
Ask Questions
Want to know why
Share your experiences
Lec 1-1: Talent Costs
Dodgers player #22 makes about 30 starts a year, 100 pitches per start, or 3000 pitches
per season. Thats over 10k per pitch.
Lec 1-1: Operating Costs
University of Phoenix Stadium (Don't remember what question was about but this is the
answer.)
Lec 1-1: What is driving interest in sports from a business perspective?
Sports as Television Content.
Lec 1-1: What is "complicating" Sports Marketing nowadays?
Media Exposure & Fragmentation.
Lec 1-1: Should ports marketers be concerned?
It was found that overall the customer satisfaction throughout all respondents was
surprisingly higher than the season-ticket holders only.
Lec 1-1: The Answer Proposed in this class?
,Manage the sports organization as Entertainment Business
(Focus: The sports encounter as an "experience")
Lec 1-2: League most likely to lose ground versus its competitors over the next
ten years?
MLB (40%)
Lec 1-2: Biggest threat to the sports industry in the next ten years?
Live experience keeping pace with at home experience (35%)
Lec 1-2: Who's making the best efforts?
- Most innovative property?
- NBA (16%)
Lec 1-2: Who's making the best efforts?
- Property/Organization that has the most growth potential?
- MLS (38%)
Lec 1-2: Who's making the best efforts?
- Biggest gripe with attending sports events?
- Ticket Prices (33%)
Lec 1-2: Threats to Innovations
-Project that will ave the biggest effect on the sports facility business?
- Sacramento Kings arena (technology) (30%)
Lec 1-2: Threats to Innovations
-Will the recent cases of player behavior, and the leagues handling of those
cases, have a negative effect on the NFLS long term business?
, - Yes (56%)
Lec 1-2: Threats to Innovations
-In the past five years, NFL team that has shown the most innovation in its
business practices?
- Dallas Cowboys (23%)
Lec 1-2: Opinions on Options?
-Should beer be sold at college sporting events?
- Yes (72%)
Lec 1-2: Opinions on Options?
-How sports sponsorship spending will change over the next five years?
- Increase Slightly (61%)
Lec 1-2: Opinions on Options?
- Corporate sponsors you would most want aligned with your property?
- Nike (39%)
Lec 1-2: Opinions on Options?
- League that will be the first to allow ads on its game jerseys:
- NBA (74%)
Lec 1-2: Opinions on Options?
- Sports property that provides the best value when it comes to sponsorship
rights?
- NFL (18%)
Lec 1-2: Opinions on Options?
-Sporting events that are the best to reach fans? (Most Exposure*)
ANSWERS WITH COMPLETE SOLUTIONS GRADED A++
Lec 1-1: So what is expected of you?
Critically think
Ask Questions
Want to know why
Share your experiences
Lec 1-1: Talent Costs
Dodgers player #22 makes about 30 starts a year, 100 pitches per start, or 3000 pitches
per season. Thats over 10k per pitch.
Lec 1-1: Operating Costs
University of Phoenix Stadium (Don't remember what question was about but this is the
answer.)
Lec 1-1: What is driving interest in sports from a business perspective?
Sports as Television Content.
Lec 1-1: What is "complicating" Sports Marketing nowadays?
Media Exposure & Fragmentation.
Lec 1-1: Should ports marketers be concerned?
It was found that overall the customer satisfaction throughout all respondents was
surprisingly higher than the season-ticket holders only.
Lec 1-1: The Answer Proposed in this class?
,Manage the sports organization as Entertainment Business
(Focus: The sports encounter as an "experience")
Lec 1-2: League most likely to lose ground versus its competitors over the next
ten years?
MLB (40%)
Lec 1-2: Biggest threat to the sports industry in the next ten years?
Live experience keeping pace with at home experience (35%)
Lec 1-2: Who's making the best efforts?
- Most innovative property?
- NBA (16%)
Lec 1-2: Who's making the best efforts?
- Property/Organization that has the most growth potential?
- MLS (38%)
Lec 1-2: Who's making the best efforts?
- Biggest gripe with attending sports events?
- Ticket Prices (33%)
Lec 1-2: Threats to Innovations
-Project that will ave the biggest effect on the sports facility business?
- Sacramento Kings arena (technology) (30%)
Lec 1-2: Threats to Innovations
-Will the recent cases of player behavior, and the leagues handling of those
cases, have a negative effect on the NFLS long term business?
, - Yes (56%)
Lec 1-2: Threats to Innovations
-In the past five years, NFL team that has shown the most innovation in its
business practices?
- Dallas Cowboys (23%)
Lec 1-2: Opinions on Options?
-Should beer be sold at college sporting events?
- Yes (72%)
Lec 1-2: Opinions on Options?
-How sports sponsorship spending will change over the next five years?
- Increase Slightly (61%)
Lec 1-2: Opinions on Options?
- Corporate sponsors you would most want aligned with your property?
- Nike (39%)
Lec 1-2: Opinions on Options?
- League that will be the first to allow ads on its game jerseys:
- NBA (74%)
Lec 1-2: Opinions on Options?
- Sports property that provides the best value when it comes to sponsorship
rights?
- NFL (18%)
Lec 1-2: Opinions on Options?
-Sporting events that are the best to reach fans? (Most Exposure*)
