MAR4480 CH 8-10 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
A toothpaste brand promotes its toothpaste using a claim that states "helps fight
plaque and gingivitis." What potential ethical issue does the toothpaste brand
have with respect to its promotional strategy? bribery ambiguous statements
fraud superficial claims false advertising
ambiguous statements
To ensure that ethics and social responsibility are thoroughly incorporated into
the firm's strategic planning process, the firm's __________ should never be
silent about ethical requirements and social responsibility.marketing plan code of
conduct leadership team culture training materials
marketing plan
A stakeholder orientation can be viewed as a continuum in that firms are likely to
adopt the concept to varying degrees.
True
The exchange process tends to break down when marketing activities deviate
from accepted standards.
True
The principles and standards that define acceptable marketing conduct as
determined by the public, government regulators, private-interest groups,
, competitors, and the firm itself are termed:marketing standards. societal
standards. codes of conduct. marketing ethics. social responsibility.
marketing ethics
Larger financial institutions now offer a wide range of services under one roof,
from banking to stock trading. These institutions have moved away from
increasing their market share to instead focus on increasing their:
a. share of market.
b. share of relationships.
c. share of customer.
d. relational share.
e. lifetime customer value.
c. share of customer.
Customer satisfaction occurs when actual performance exceeds the desired
performance expectation.
False
Sales tax is an example of a transactional cost
True
With respect to customer expectations, which of the following best describes the
zone of tolerance?Select one:
a. It explains situations where customers will hold lower than normal
expectations.
b. It explains situations where customer expectations will be higher than normal.
c. It represents the degree to which customers recognize and are willing to accept
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
A toothpaste brand promotes its toothpaste using a claim that states "helps fight
plaque and gingivitis." What potential ethical issue does the toothpaste brand
have with respect to its promotional strategy? bribery ambiguous statements
fraud superficial claims false advertising
ambiguous statements
To ensure that ethics and social responsibility are thoroughly incorporated into
the firm's strategic planning process, the firm's __________ should never be
silent about ethical requirements and social responsibility.marketing plan code of
conduct leadership team culture training materials
marketing plan
A stakeholder orientation can be viewed as a continuum in that firms are likely to
adopt the concept to varying degrees.
True
The exchange process tends to break down when marketing activities deviate
from accepted standards.
True
The principles and standards that define acceptable marketing conduct as
determined by the public, government regulators, private-interest groups,
, competitors, and the firm itself are termed:marketing standards. societal
standards. codes of conduct. marketing ethics. social responsibility.
marketing ethics
Larger financial institutions now offer a wide range of services under one roof,
from banking to stock trading. These institutions have moved away from
increasing their market share to instead focus on increasing their:
a. share of market.
b. share of relationships.
c. share of customer.
d. relational share.
e. lifetime customer value.
c. share of customer.
Customer satisfaction occurs when actual performance exceeds the desired
performance expectation.
False
Sales tax is an example of a transactional cost
True
With respect to customer expectations, which of the following best describes the
zone of tolerance?Select one:
a. It explains situations where customers will hold lower than normal
expectations.
b. It explains situations where customer expectations will be higher than normal.
c. It represents the degree to which customers recognize and are willing to accept
