MAR4480 EXAM 1 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED LATEST UPDATE
All of the following are benefits of SWOT analysis except?
A. it is simple to us
B. it's structured nature ensures that data and information are correctly
categorized
C. it promotes managerial collaboration
D. it can synthesize and integrate diverse information
E. it can reduce costs
B. its structured nature ensures that data and information are correctly categorized
With respect to the texts advice in conducting a SWOT analysis, which of the
following best describes Book for Causes, Not Characteristics?
A. Break down clich? into meaningful customer-oriented issues
B. Refrain from conducting a single generic analysis for the entire organization
C. Gauge the actual perceptions of customers that give rise to the firms strengths
and weaknesses
D. Focus on the resources possessed by the firm and/or its competitors that are
the true causes for the firms strengths, weaknesses, opportunities, and threats
E. clearly differentiate internal issues from external issues
, D. Focus on the resources possessed by the firm and/or its competitors that are the true
causes for the firms strengths, weaknesses, opportunities, and threats
3. The failure to understand the difference between internal and external issues is
one of the major reasons for a poorly conducted SWOT analysis. This happens
because managers:
a. see opportunities and threats as being the same thing.
b. confuse weaknesses with threats. c. see strengths as the only meaningful
issue in a SWOT analysis.
d. confuse strengths with opportunities.
e. list their marketing options or strategies as opportunities.
e
4. Strengths are typically based on the existence and nature of the __________
possessed by the firm. Weaknesses stem from a lack of these important factors.
a. patents and capital d. products and customers b. resources and relationships
e. customers and resources
c. customers and partnerships
b
5. In terms of SWOT analysis, when does a strength become a capability of the
firm?
a. when the strength can be tied to satisfying a customer need
b. when the strength cannot be copied by competitors
COMPLETE SOLUTIONS VERIFIED LATEST UPDATE
All of the following are benefits of SWOT analysis except?
A. it is simple to us
B. it's structured nature ensures that data and information are correctly
categorized
C. it promotes managerial collaboration
D. it can synthesize and integrate diverse information
E. it can reduce costs
B. its structured nature ensures that data and information are correctly categorized
With respect to the texts advice in conducting a SWOT analysis, which of the
following best describes Book for Causes, Not Characteristics?
A. Break down clich? into meaningful customer-oriented issues
B. Refrain from conducting a single generic analysis for the entire organization
C. Gauge the actual perceptions of customers that give rise to the firms strengths
and weaknesses
D. Focus on the resources possessed by the firm and/or its competitors that are
the true causes for the firms strengths, weaknesses, opportunities, and threats
E. clearly differentiate internal issues from external issues
, D. Focus on the resources possessed by the firm and/or its competitors that are the true
causes for the firms strengths, weaknesses, opportunities, and threats
3. The failure to understand the difference between internal and external issues is
one of the major reasons for a poorly conducted SWOT analysis. This happens
because managers:
a. see opportunities and threats as being the same thing.
b. confuse weaknesses with threats. c. see strengths as the only meaningful
issue in a SWOT analysis.
d. confuse strengths with opportunities.
e. list their marketing options or strategies as opportunities.
e
4. Strengths are typically based on the existence and nature of the __________
possessed by the firm. Weaknesses stem from a lack of these important factors.
a. patents and capital d. products and customers b. resources and relationships
e. customers and resources
c. customers and partnerships
b
5. In terms of SWOT analysis, when does a strength become a capability of the
firm?
a. when the strength can be tied to satisfying a customer need
b. when the strength cannot be copied by competitors
