MAR4480 TEST 3 EXAM QUESTIONS AND ANSWERS
WITH COMPLETE SOLUTIONS GRADED A++ LATEST
UPDATE
________ is a broad concept that relates to an organization's obligation to
maximize its positive impact on society while minimizing its negative impact.
a.
Marketing ethics
b.
Corporate philanthropy
c.
Social responsibility
d.
Strategic philanthropy
e.
Social engineering
Social responsibility
Being economically responsible is the most basic social responsibility of any
business. This responsibility has the most immediate effect on:
a.
customers.
,b.
shareholders.
c.
the government.
d.
the media.
e.
All of the above.
shareholders
The principles and standards that define acceptable marketing conduct as
determined by the public, government regulators, private-interest groups,
competitors, and the firm itself are termed:
a.
marketing standards
b.
societal standards
c.
codes of conduct
d.
marketing ethics
e.
social responsibility
marketing ethics
,Ben & Jerry's is well known for its use of __________ in that it ties its products
and marketing strategy to social causes such as environmental stewardship.
a.
cause-related marketing
b.
ethical branding
c.
sustainability
a.
cause-related marketing
b.
ethical branding
c.
sustainability
cause-related marketing
Some companies choose to engage in a deceptive marketing practice called
__________, which involves misleading consumers into thinking that a product is
more environmentally friendly than it actually is.
environmentalism
green marketing
LEED
eco-lableling
greenwashing
, greenwashing
The role of ethics in marketing strategy can be distilled into one word. Without
__________, marketers run the risk of alienating stakeholders and inviting
financial ruin.
reputation
trust
responsibility
sustainability
verification
trust
Which of the following IS NOT a challenge associated with being ethical and
socially responsible?
a.
Business decisions involve complex and detailed discussions in which
correctness may not be so apparent.
b.
Individuals who have limited business experience often find themselves required
to make sudden decisions concerning marketing's gray areas.
c.
A person's experiences and decisions at home, in school, and in the community
may be quite different from the experiences and the decisions he or she has to
make at work.
d.
WITH COMPLETE SOLUTIONS GRADED A++ LATEST
UPDATE
________ is a broad concept that relates to an organization's obligation to
maximize its positive impact on society while minimizing its negative impact.
a.
Marketing ethics
b.
Corporate philanthropy
c.
Social responsibility
d.
Strategic philanthropy
e.
Social engineering
Social responsibility
Being economically responsible is the most basic social responsibility of any
business. This responsibility has the most immediate effect on:
a.
customers.
,b.
shareholders.
c.
the government.
d.
the media.
e.
All of the above.
shareholders
The principles and standards that define acceptable marketing conduct as
determined by the public, government regulators, private-interest groups,
competitors, and the firm itself are termed:
a.
marketing standards
b.
societal standards
c.
codes of conduct
d.
marketing ethics
e.
social responsibility
marketing ethics
,Ben & Jerry's is well known for its use of __________ in that it ties its products
and marketing strategy to social causes such as environmental stewardship.
a.
cause-related marketing
b.
ethical branding
c.
sustainability
a.
cause-related marketing
b.
ethical branding
c.
sustainability
cause-related marketing
Some companies choose to engage in a deceptive marketing practice called
__________, which involves misleading consumers into thinking that a product is
more environmentally friendly than it actually is.
environmentalism
green marketing
LEED
eco-lableling
greenwashing
, greenwashing
The role of ethics in marketing strategy can be distilled into one word. Without
__________, marketers run the risk of alienating stakeholders and inviting
financial ruin.
reputation
trust
responsibility
sustainability
verification
trust
Which of the following IS NOT a challenge associated with being ethical and
socially responsible?
a.
Business decisions involve complex and detailed discussions in which
correctness may not be so apparent.
b.
Individuals who have limited business experience often find themselves required
to make sudden decisions concerning marketing's gray areas.
c.
A person's experiences and decisions at home, in school, and in the community
may be quite different from the experiences and the decisions he or she has to
make at work.
d.
