MAR4480 CH.4 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE

MAR4480 CH.4 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE SWOT - Includes both internal and external environments - Effective in the analysis of marketing data and information - Helps uncover competitive advantages that can be leveraged SWOT criticisms - Allows firms to create lists without serious consideration of issues - Becomes a sterile academic exercise of classifying data and information benefits of SWOT - simplicity - lower costs - flexibility - integration and synthesis - collaboration directives for a productive SWOT - Stay focused - Search extensively for competitors - Collaborate with other functional areas - Examine issues from the customers' perspective - Look for causes not characteristics - Separate internal issues from external issues competitive advantage - Can arise from many internal and external sources - In general, refers to real differences between competing firms - but, it can be based on perception rather than reality based on: operational excellence, product leadership, customer intimacy operational excellence firms focus on efficiency of their operations and their processes