MAR4480 EXAM 1 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
Blockchain
- peer to peer
- improves targeting and segmentation, enhance service effectiveness, advertise
directly to customers
Omnichannel technologies
multichannel sales/marketing approach hat provides a seamless customer experience
- social media
- brick and mortar
- desktop
Reasons some americans keep their cable
- access to watch live broadcast
- bundled with home internet
- DVR
- dislike change
- happy with value
Streaming trends
- most americans have at least one platform
- international
- most watch on TV (on phone at the same time)
,Power shift to customers
- comparison shopping
- broader options
- price match pressure
Changes in product and selection
- fast and free shipping
- more competition
- more info on products
- dispolaced product lines (CD/DVD, physical books)
- transaction efficiency (auto reorder)
- disrupted industries (trans, hotels)
Audience and media fragmentation
- broadcast tv and streaming created mass channels
- radio is declining
- fragmented (multitask media)
- niche marketing and targeting is enhanced
- mass market is harder
Changing value proposition
- brand names leads to price vulnerability
- pandemic changed value
- lifestyle changes
- in home entertainment
Shifting demand patterns
, - technology has shifted customer demand in some areas
- business model is changing (mail, bank, pharmacy, grocery)
Privacy, security, ethical concerns
- customer data collection is more scrutinized
- social media causes anxiety over privacy (alexa)
Unclear legal jurisdiction
- legal systems differ in countries
- big problem in sales tax
- foreign corrupt practices act
Marketing
the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society-
at-large
Market
collection of buyers and sellers
- grocery store
- mall
- flea market
Marketplace
physical location where buyers and sellers meet to conduct transactions
- online markets or e-commerce
Exchange
COMPLETE SOLUTIONS GRADED A++
Blockchain
- peer to peer
- improves targeting and segmentation, enhance service effectiveness, advertise
directly to customers
Omnichannel technologies
multichannel sales/marketing approach hat provides a seamless customer experience
- social media
- brick and mortar
- desktop
Reasons some americans keep their cable
- access to watch live broadcast
- bundled with home internet
- DVR
- dislike change
- happy with value
Streaming trends
- most americans have at least one platform
- international
- most watch on TV (on phone at the same time)
,Power shift to customers
- comparison shopping
- broader options
- price match pressure
Changes in product and selection
- fast and free shipping
- more competition
- more info on products
- dispolaced product lines (CD/DVD, physical books)
- transaction efficiency (auto reorder)
- disrupted industries (trans, hotels)
Audience and media fragmentation
- broadcast tv and streaming created mass channels
- radio is declining
- fragmented (multitask media)
- niche marketing and targeting is enhanced
- mass market is harder
Changing value proposition
- brand names leads to price vulnerability
- pandemic changed value
- lifestyle changes
- in home entertainment
Shifting demand patterns
, - technology has shifted customer demand in some areas
- business model is changing (mail, bank, pharmacy, grocery)
Privacy, security, ethical concerns
- customer data collection is more scrutinized
- social media causes anxiety over privacy (alexa)
Unclear legal jurisdiction
- legal systems differ in countries
- big problem in sales tax
- foreign corrupt practices act
Marketing
the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society-
at-large
Market
collection of buyers and sellers
- grocery store
- mall
- flea market
Marketplace
physical location where buyers and sellers meet to conduct transactions
- online markets or e-commerce
Exchange
