MAR4480 EXAM 3 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++
What can ethics do for a company?
improve company reputation, contribute to bottom line
What is the triple bottom line?
people, planet, profit
Purpose of corporation redfined
customer first priority, shareholders last
Social responsibility dimensions (in order)
economic, legal, ethical, philanthropic
cause-related marketing
linking of products to specific social cause (Mastercard example)
strategic philanthropy
Synergistic use of organizational core competencies and resources to address
stakeholder interests (Home Depot hammer example)
social entrepreneurship
When an entrepreneur founds an organization that strives to create social value rather
than simply earn profits (TOMS example)
sustainability
assessment and improvement of business strategies, economic sectors, work practices,
technologies, and lifestyles
, green marketing
strategic process involving stakeholder assessment to create meaningful long-term
relationships with customers, while maintaining, supporting, and enhancing the natural
environment
green washing
misleading consumer into thinking product is more environmentally friendly than it is
product-related ethical issues
firm fails to disclose risks associated with product
pricing-related ethical issues
price discrimination, price fixing, predatory pricing, superficial discounting
supply-chain ethical issues
global complexity, tension between procurement and ethics
promotion-related ethical issues
misleading or ambiguous statements, bribery
native advertising
form of paid media where the ad experience follows the natural form and function of the
user experience in which it is placed (Buzzfeed example)
regulating marketing ethics
self-regulation, industry trade association
code of conduct
a statement that guides the ethical behavior of a company and its employees
ethical leadership
leaders are role models
COMPLETE SOLUTIONS GRADED A++
What can ethics do for a company?
improve company reputation, contribute to bottom line
What is the triple bottom line?
people, planet, profit
Purpose of corporation redfined
customer first priority, shareholders last
Social responsibility dimensions (in order)
economic, legal, ethical, philanthropic
cause-related marketing
linking of products to specific social cause (Mastercard example)
strategic philanthropy
Synergistic use of organizational core competencies and resources to address
stakeholder interests (Home Depot hammer example)
social entrepreneurship
When an entrepreneur founds an organization that strives to create social value rather
than simply earn profits (TOMS example)
sustainability
assessment and improvement of business strategies, economic sectors, work practices,
technologies, and lifestyles
, green marketing
strategic process involving stakeholder assessment to create meaningful long-term
relationships with customers, while maintaining, supporting, and enhancing the natural
environment
green washing
misleading consumer into thinking product is more environmentally friendly than it is
product-related ethical issues
firm fails to disclose risks associated with product
pricing-related ethical issues
price discrimination, price fixing, predatory pricing, superficial discounting
supply-chain ethical issues
global complexity, tension between procurement and ethics
promotion-related ethical issues
misleading or ambiguous statements, bribery
native advertising
form of paid media where the ad experience follows the natural form and function of the
user experience in which it is placed (Buzzfeed example)
regulating marketing ethics
self-regulation, industry trade association
code of conduct
a statement that guides the ethical behavior of a company and its employees
ethical leadership
leaders are role models
